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Who can really claim first mass-produced fuel cell vehicle delivery in US?

Last month, Hyundai said that the initial deliveries of the Tucson Fuel Cell vehicles in California meant that, "For the first time, retail consumers can now put a mass-produced, federally-certified hydrogen fuel cell vehicle in their driveways." But try telling that to Jon Spallino. In 2005, Honda leased a hydrogen fuel cell FCX, a small hatchback, to the Spallino family (as far as we know, he parked it in his driveway). The company did the same thing again in 2008 with the FCX Clarity, a sleek new design based on the FCX Concept, and others signed for the H2 ride as well, including celebrities. No matter how you slice it, Honda has been in the fuel cell delivery market for almost a decade now. Just look at this. Or this. Or this. Oh, and other automakers (General Motors in Project Driveway in 2006 and Mercdes-Benz with the F-Cell in 2010, for example) have delivered fuel cell vehicles in the US as part of short-term test programs. But let's get back to Hyundai's claim. There's little question that the first delivery of a "fuel cell vehicle for the US market" has already taken place (and they were federally certified, too), which means that the debate revolves around the definition of mass-produced and whether "mass production" is about a number or about the process? Let's investigate below. First, lets review Honda's bona fides. We can start with the official version of Honda's fuel cell history, which is missing the pertinent detail that Honda build the Clarity on a dedicated assembly line and established a small network of three dealerships to lease the FCX Clarity in 2008. All of the FCX Clarity vehicles in customer hands in the US were leased through these dealerships. Sure, Honda started with hand-built stacks in its hydrogen vehicles, but went to automated control of some parts and components with series production. "It is good to see others doing today what we've been doing since 2008" – Steve Ellis, Honda Or, as Honda's Steve Elllis put it to AutoblogGreen regarding Hyundai's fuel cell deliveries: "This was exactly as prescribed by the creation of the California Fuel Cell Partnership. It's the very essence of 'co-op-itition.' We at Honda, as do many others, continue to push forward on many technologies, both the battery and the fuel cell. And society is the beneficiary." Then he added, "It is good to see others doing today what we've been doing since 2008." Now, how does Hyundai compare?

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

U.S.-spec 2018 Hyundai Kona bows in L.A.

Earlier this year, Hyundai revealed its first entry into the increasingly competitive compact crossover segment with the 2018 Kona. That car, though, wasn't configured for the North American market, and it was unclear what sort of specs it would have in the U.S. Now we have an answer to that question, as Hyundai unveils the U.S.-production version of the Kona at the 2017 Los Angeles Auto Show. Americans will have their choice of two gasoline powertrains for the Kona. One is a naturally aspirated 2.0-liter, four-cylinder engine running on the Atkinson cycle. It's good for a peak 147 horsepower at 6,200 rpm and 132 pound-feet of torque at 4,500 rpm. The 2.0-liter will be mated to a six-speed automatic transmission with manual mode and an overdrive lock-up torque converter for highway efficiency. The second powertrain option is a turbocharged 1.6-liter, four-cylinder engine paired to a seven-speed dual-clutch transmission. This setup provides 175 hp at 5,500 rpm, and 195 lb-ft available from 1,500 to 4,500 rpm. The turbocharger uses electronic wastegate control, and oil jets and a water jacket insert help cool pistons and the top of the cylinder block, respectively. These features help preserve the engine and provide more efficiency. The 1.6-liter turbo will be available in the Limited and Ultimate trim levels. View 13 Photos The Kona will be available in front-wheel- and all-wheel-drive models, each with its own suspension setup. Both will feature MacPherson struts up front. 2WD models will have a rigid torsion beam in the rear, while AWD models benefit from an independent multi-link suspension. The Kona also offers 16-, 17- and 18-inch wheel options, depending on trim level. Inside, the Kona provides a variety of technology features. It has a standard 7-inch touchscreen display, with an 8-inch nav touchscreen also available. It offers Android Auto and Apple CarPlay, satellite radio, Hyundai's Blue Link LTE connectivity technology and wireless smartphone charging. An available head-up display helps keep eyes on the road where they belong. Other safety features include forward collision avoidance with pedestrian detection, lane-keep assist, blind-spot warning, rear cross-traffic alert and high beam assist. Hyundai will offer the Kona with "extroverted" paint colors. An optional color-contrasting roof will help it stand out even more. The Hyundai Kona will arrive in U.S. dealerships in the first quarter of 2018.