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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

2018 Hyundai Sonata First Drive | An infield home run

Baseball's boring. At least that's what anyone thinks who doesn't understand that it's an exciting game of inches. To wit, the same can be said for the crowded midsize family sedan segment. Unlike the all-new Toyota Camry and the upcoming 10th-generation Honda Accord, the Sonata is a refresh of the existing model. Hyundai is still in it, but can it improve sales in a segment being eaten alive by crossovers? At first glance, the most significant change to the new-look Sonata is the front end with a new cascading grille, which is longer and more contoured. This grille will make its way across all models as a major part of Hyundai's new corporate design language. Hyundai claims to be the only car company that manufactures its own steel, and this cascading design is inspired by the flow of molten steel as it's poured. With an elongated front end, new character lines on the hood and front bumper, and slimmer LED headlights, revisions give the entire car a more aggressive appearance and sportier stance. At the rear, moving the license plate from the trunk to the bumper was a good choice. It simplifies the back end, better showcasing the sheetmetal and allowing the trunk lid and redesigned taillights to take center stage. Turbo models will get a twin exhaust, increasing the sporty feel even more. Inside the Sonata, the facelifted center stack features a seven-inch touchscreen monitor (eight-inch on the Limited edition. The audio controls are more streamlined to give the entire unit a less bulky appearance, and a sporty, leather-wrapped three-spoke steering wheel complements other goodies such as leather seats. The biggest change in trim levels comes with the addition of the SEL model, just above the SE and Eco models, which includes even more features for about $1,600. Gone for 2018 is the six-speed transmission from the turbocharged 2.0-liter models, replaced by the all-new eight-speed that adds ratio range at both top and bottom. The power is unchanged at 245 horsepower, but remember that the BMW 330i's 2.0-liter turbo makes 248 hp, so Hyundai's engine is in the ballpark with those from established luxury brands. Even with that power, don't count on racy launches, as there's plenty of lag. Once the turbo is spooled up, the engine has moxie. We drove two trim levels, the Sport and the Limited 2.0T. The ride is plenty comfortable on the refined chassis and updated rear suspension, which includes an increase in trailing-arm thickness to stiffen the suspension.

We get our hands on Android Auto [w/video]

After a week with version one of Android Auto in a 2015 Hyundai Sonata, my opinion is that it fulfills the promise of the technology. I couldn't even exploit it fully because I'm not married to the Android ecosystem. At my desk right now there's a PC in front of me, an iPad on my left, and an Android phone on my right. My Android phone is, in fact, so old that it's not compatible with Android Auto. So in addition to a Sonata, Hyundai let me borrow a Nexus 5 smartphone and a Motorola Moto360 watch. Yet even with all that gear, which, in practical terms is someone else's borrowed digital life, Android Auto still showed itself to be tech worth having. When you start the Sonata you get the standard Hyundai infotainment screen. Plug your phone in, and you'll get an option to click over to Android Auto. At that point, you lose the ability to use your phone, which is the purpose of the system, to keep you from using the handset. Since the contents of your phone are ported to the head unit, there is hardly any reason to reach for the portable device anyway. The Google Now screen comes up first, populated with a series of notifications resulting from Google having learned your life and kept track of where you've been going, who you've been calling, and what you've been searching for. After only two days, Google Now understood that I probably lived in Venice, CA, and not in Orange County, where the phone had previously resided. No matter the make of car, the interface is the same. The icons along the bottom of the screen indicate Navigation, Phone, Home (Google Now), Audio, and Return – to go back to the car's native interface. The first four options represent much of what we use our phones for (we'll get to texting in a second), and that's what buyers want: for cars to work seamlessly with their phones. Oh, and to have voice recognition actually be useful. Android Auto works with the Hyundai system, so if music is playing when you turn the car on, it will continue to play even though you're in Android Auto, and you can control it through that interface. Switching to media or apps on your phone is as easy as saying, "Play music," which defaults to Google Play, or pressing the audio button and choosing an app like JoyRide or NPR One. You do have to figure out how to speak to the system. I couldn't find any list of Android Auto-specific voice commands, so sometimes it would take a few tries to figure out how Google liked to be ordered around.