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Bisimoto tunes Hyundai Ioniq SEMA show car for efficiency, not power

Automotive tuner Bisimoto is probably best known for its wildly powerful SEMA show cars, such as its 1,029 horsepower Honda Odyssey, and last year's 1,040-horsepower, rear-drive Hyundai Santa Fe. But this year, the company tried something different, building a Hyundai Ioniq hybrid not for power, but for fuel economy. According to Hyundai and Bisimoto, the resulting HyperEconiq managed to repeatedly exceed 80 mpg, based on 83 tests by the tuning company. That's a seriously impressive gain considering the standard Ioniq hybrid is rated at 57 mpg city and 59 mpg highway. Bisimoto was able to do this by enhancing just about every aspect of the car inside and out. But the most obvious changes are on the outside. The HyperEconiq features a custom body kit with front and side splitters, and a rear spoiler. There are also some prominent wheel spats, something we haven't really seen since the first-generation Honda Insight. The car also features lightweight, one-piece carbon fiber wheels from Carbon Revolution, and they're shod in high-silica low rolling resistance tires. Aluminum brake calipers further lighten the car, and coilover suspension lowers the car for better aerodynamics. There are a few other mechanical changes under the skin, too. The engine features unique low-friction 0W20 oil from PurOl. It has also been tweaked so that more air can be pulled in during valve overlap, and the exhaust was upgraded to improve exhaust flow out of the engine. The overall look is rather attractive. The body kit makes the car look sportier and more aggressive, and the carbon wheels are a nice accent to the dark gray color. We're still undecided on the looks of the wheel spats, but if they're functional, it's hard to argue with them. It will also be interesting to see if hypermiling upgrades enter the aftermarket mainstream. Related Video: Featured Gallery Bisimoto Hyundai HyperEconiq: SEMA 2017 Image Credit: Live photos copyright 2017 Drew Phillips / Autoblog.com Aftermarket Green SEMA Show Hyundai Fuel Efficiency Hatchback Hybrid Sedan hyundai ioniq bisimoto

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Kia reportedly plans to increase production of Telluride SUV

A new report from overseas says that Kia will increase production of the new Telluride SUV to 100,000 units due to strong demand for the three-row hauler in the U.S. Korean news site Motor Graph reports the decision was announced on a conference call at Kia’s headquarters in Seoul; Autoblog has sought confirmation from a Kia spokesman. The news comes on the heels of word that the Telluride, along with its corporate sibling the Hyundai Palisade, were getting some minor price increases, the second for both, with the Telluride starting at $33,060, including destination, after launching at $32,735. ItÂ’s also the latest sign of the popularity and positive reviews of the Telluride, which went on sale in March of last year. The Telluride just won the title of 2020 North American Utility of the Year, vanquishing the Palisade and the Lincoln Aviator, and itÂ’s earned a slew of other honors from automotive publications and organizations. Kia builds the Telluride at its plant in West Point, Georgia and sold 58,604 models in the less than eight months it was on sale in 2019, with an established clip north of 6,000 per month by yearÂ’s end. Recent rumors have suggested Kia could be planning a range-topping trim level, complete with fancy new interior colors and an off-road package that could push the Telluride toward the $50,000 mark. Kia also plans to launch the compact Seltos crossover during the first quarter of this year. Meanwhile, corporate sibling Hyundai also launched the Palisade three-row ‘ute in 2019, one of two new Hyundai nameplates last year along with the compact Venue crossover, which launched in November. From its launch in June through December, the Palisade posted sales of 28,736, with steady month-over-month increases. A Hyundai spokesman said he had no information to share about production plans but said the Palisade was seeing good demand from car buyers. The Palisade is built in Ulsan, South Korea for the U.S. market. Related Video: