2014 Hyundai Elantra on 2040-cars

Auto blog

Hyundai takes fully autonomous fuel cell vehicles on 70 mph road trip

Hyundai has announced three test vehicles based on its upcoming NEXO fuel cell vehicles, fitted with Level 4 autonomous technology, have completed a trial journey of 118 miles from Seoul to Pyeongchang across the Korean peninsula completely autonomously. It's a world first for fuel cell powered vehicles to reach Level 4 autonomous driving, which translates as "mind off" driving with no driver input needed. One of the interesting things about the NEXO fleet's trial is that it was performed in regular traffic at public highways, at speeds up to nearly 70mph. Earlier autonomous car testing in Korea has been performed on selected sections of road and at lower speeds than the highest allowed Korean highway speed reached in this trial. Hyundai says the test drive included following the traffic's flow, completing lane changes, and even handling motorway toll booths — and that the only human intervention needed was pressing "Cruise" and "Set" buttons on the three cars' steering wheels, to put them in autonomous mode. The NEXO has been designed as a hydrogen fuel cell car from the ground up, instead of the earlier, ICE-based Tucson FCEV. Hyundai claims a target range of 500 miles (NEDC) for the NEXO, for a single, five-minute hydrogen charge, and a system efficiency of 60 percent. On the run to CES from L.A. last month, Hyundai declared a real-world range of 360 miles for the tested NEXO; the 120-kW motor takes the fuel cell crossover to 60 mph in 9.9 seconds. The vehicles used in the South Korean trial use a combination of radar, lidar and cameras to monitor their surroundings, and some of these systems are already used in production Hyundai vehicles. At CES, Hyundai announced its partnership with Aurora Innovation, which is a Silicon Valley startup set up by former Alphabet Inc and Tesla engineers; the autonomous NEXOs are likely to feature Aurora's input. Hyundai sees commercialization of Level 4 vehicles taking place in 2021, though only in what it calls "pilot smart cities," or locations tailored to be connected enough to make the implementation of autonomous tech easier. "Fully" autonomous driving would be at commercial level by 2030. As for the vehicle itself, it features virtual assistant technology that is complemented with noise canceling to further turn the NEXO into a cocoon-like pod; there's also "Home Connect" tech which enables the passengers to use smart home gadgets remotely during their commute. Related Video:

Hyundai kicks off NFL sponsorship with 'D-Gate'

After a long summer, football season is finally back. Hyundai is ready for the snap as the National Football League's new automotive sponsor, and the company hopes its new ad campaign scores with fans. The company's first NFL spot is titled D-Gate and it's about a group of buddies with a Tucson at an Arizona Cardinals game hoping to get on the Jumbotron. One guy brings something from home that doesn't make his wife too happy, as you'll see in the clip. The 30-second commercial is premiering during the season-opening weekend. The automaker's second ad called Field Goal arrives on Sept. 24 and is about a dad who loves the Houston Texans but has to deal with his napping newborn. Hyundai promises even more football-oriented advertising coming throughout the year. Hyundai has a four-year agreement with the NFL as the league's automotive sponsor, and the deal includes events like the draft and providing vehicles for the Super Bowl. General Motors previously held the rights since 2001 and it reportedly cost the company over $150 million a year. Kickoff Celebration Includes Two All-new Fan-inspired Television Ads FOUNTAIN VALLEY, Calif., Sept. 9, 2015 – Harnessing the passion of NFL fans, Hyundai's first NFL marketing execution launches literally with the very first kick of the regular season. During the season opening celebrations on September 9-10, Hyundai is the presenting sponsor of the 2015 NFL Kickoff activities that include a concert in the San Francisco Bay Area, home of Super Bowl 50. Hyundai is also unveiling two new NFL-themed television ads that highlight what it truly means to be a fan. "Our NFL campaign is all about conveying our love for football and providing opportunities for people to celebrate the game in a meaningful way," said Jacquelyn Kim, director, customer communications and promotions, Hyundai Motor America. "In the new television creative, we want to showcase what passionate fans do #BecauseFootball, and include the role our vehicles can play in that." Hyundai's New NFL Creative Hyundai's all-new Tucson SUV just recently hit dealers, and with its Hands-free Smart Liftgate with additional cargo space, is the perfect vehicle to help fans come game day. Hyundai's "D-Gate" 30-second spot, which will run during the season opener, is a fun take on some passionate Arizona Cardinals fans and their effort to create the ultimate symbol of support for their team.

Did a US automaker blow the whistle on Hyundai, Kia fuel economy issue?

In all of the most hotly contested mainstream segments of the motoring universe, the difference of one mile per gallon averaged on a widow sticker can mean the difference between a sale and a walk-off - to say nothing of two or three mpg. So, when Hyundai and Kia were forced to reveal that many of their 40-mpg ratings were actually 38s and 37s, well, it made for big news.
It also, conceivably, made for a competitive disadvantage immediately, when the Korean automakers' products were being shopped versus the guys down the block. And it's that disadvantage that makes a recent story from Automotive News so juicy.
AN is reporting that Margo Oge, former head of the Environmental Protection Agency's Office of Transportation and Air Quality, got a tip in 2010 that Hyundai/Kia were "cheating" to get its impressive fuel economy numbers. The tip, said Oge (who retired from the EPA this past September), came from a senior vice president from a domestic automaker. The source was credible enough for Oge to launch an audit of the Hyundai figures, which ultimately lead to the debacle that we reported on a few months ago, and that the Korean company has been trying to bounce back from ever since.