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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Recharge Wrap-up: "E-Mobility Thought to the End" project, Tesla owner tracks stolen car

A Tesla owner helped police track her stolen Model S and catch the thief. Katya Pinkowski of Vancouver, BC found her car missing after a concert, and she was able to track the car's movements with the Tesla app. She relayed the information to the police, who surrounded the car and arrested the driver. "High tech definitely played a helping role," in arresting the suspect, says Richmond RCMP spokesman Cpl. Dennis Hwang. In what appears to be the first Tesla theft in Canada, Pinkowski accidentally left an electronic fob in the car, giving the thief easy access. Read more from The Province. Hyundai has delivered a shipment of 50 ix35 (Tucson) Fuel Cells for distribution in Europe. Europe's largest ever shipment of the hydrogen-powered vehicles puts the count at over 250 of the ix35 Fuel Cells shipped to Europe so far. "This latest landmark delivery enhances our leading position in the roll-out of fuel cell vehicles in Europe," says Hyundai Europe COO Thomas Schmid. "With our fuel cell distribution network growing to 13 European countries, we are enhancing our sales and customer service capabilities, making fuel cell electric vehicles more accessible for customers throughout Europe." Read more in the press release from Hyundai. Daimler, The Mobility House, Getec and Remondis are partnering to connect the world's largest second use battery storage unit to the grid. As part of their "E-Mobility Thought To The End" project, retired EV batteries are being used in the 13-MWh storage unit to help stabilize the grid and help manage energy fluctuations from renewable sources. It serves as another step in the life of the battery before recycling, where the materials from the lithium-ion batteries re-enter the production process. This helps reduce the environmental impact and the costs of electromobility. Read more in the press release below. E-mobility thought to the end: World's largest 2nd-use battery storage unit set to connect to the grid • Cooperation between Daimler, The Mobility House, GETEC and REMONDIS completes the battery value creation cycle • Re-use of electric vehicle batteries improves environmental performance and the lifecycle costs of e-mobility • 13-megawatt battery storage unit to connect to the grid in early 2016 • Levelling out fluctuations in the power grid as an active contribution towards the energy revolution The world's largest 2nd-use battery storage unit will soon go into operation in the Westphalian town of Lunen.

Hyundai files patent for smartphone feature disabler in proximity to steering wheel

Combatting driver distraction continues to be a hot topic in automotive safety, especially when it comes to young motorists. While simply not using a smartphone behind the wheel would fix much of the problem, automakers are trying to work out complicated ways to make people safer. For example, GM is experimenting with head and eye tracking to make sure folks are paying attention to the road. Now, Hyundai might have come up with a technology that offers a very simple fix: disable the phones. The Korean automaker explains the idea in explicit detail in a recently published patent. The tech specifically "limits or disables the use of some of mobile device features which could cause distraction to the user," according to the abstract. Depending on variables like the vehicle's speed, the system determines what smartphone functions are safe to use, including texting or voice calls. Based on a plethora of permutations in the document, these restrictions could only be for the area around the driver's seat or for the whole vehicle. The key to the patent is placing antennas around the vehicle and monitoring for cellular signals. When the system detects them, it can begin selectively deciding what features to allow on the device. The tech isn't a simple on/off switch either, and can possibly detect the time of day or importance of the caller to let messages though. The major downside to all of this is the phone would need to run a specific program or firmware for all of this to work. With such a recently published patent, it might be years before the tech arrives in Hyundai vehicles, if at all. Still, this is an interesting solution. Of course, it would be far simpler if people just put down their phones. You can read the full description of the automaker's concept, here. News Source: Free Patens Online via US Patent and Trademark Office Auto News Hyundai Technology Emerging Technologies Smartphone distracted driving patent cell phone driver distraction