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Hyundai, Kia ratchet up fleet sales as retail transactions slide

Automotive News reports both Hyundai and Kia have stepped up fleet sales in an attempt to offset disappointing first quarter results. The Korean automakers saw their sales decline by nine percent compared to last year, while all major competitors managed to increase their sales. That situation marks an inversion of two years ago, when both gained ground after Japanese rivals suffered production and inventory shortages after the country's earthquake and tsunami tragedies.
Now, Hyundai can't come up with enough volume models in popular trim configurations to satisfy buyers, and lower-volume models are also in a snag. At the moment, Hyundai can only build 20-30 percent of Veloster hatchbacks with turbocharged engines while the US market would apparently support closer to 70 percent.
In order to reverse the sales slide, Hyundai and Kia have stepped up fleet sales of the vehicles they do have by some 50 percent, ringing up a total of 42,400 units in the first quarter. By contrast, Automotive News reports the seven largest automakers increased retail volume by seven percent and fleet sales by four percent as a group.

Kevin Hart tracks his daughter's Genesis in Hyundai Super Bowl ad

As the official automotive sponsor of the NFL, Hyundai has a massive advertising presence during Super Bowl 50, including four commercials premiering before or during the game. A newly released spot titled First Date markets the Genesis sedan (soon to be the Genesis G80) with humor by casting comedian Kevin Hart as a concerned dad who spies on his daughter's date. The commercial highlights Hyundai's Blue Link Car Finder that lets owners track their vehicle from a smartwatch. Hart uses it to follow his daughter on her date in increasingly absurd ways. By the end of the spot, he's hanging off a helicopter to keep an eye on her. This is also the second automotive ad to use a Queen song this year. Where Hyundai's commercial uses Another One Bites the Dust, Honda picks Somebody to Love for its Ridgeline spot. The 60-second commercial airs during the pre-kick time slot and joins Ryanville and The Chase among Hyundai's Super Bowl ads. The still unreleased Better premieres during the pre-game and shows the automaker's desire to improve its vehicles and customer experience. Related Video:

Best electric sedans of 2024

While the American automotive trends tend to lean toward SUVs and trucks, and sedans seem to be dying out, there are some great four-doors out there in the EV market. They may not have the bulk, the high vantage point, or the storage capacity of the utes, but some folks still want a car that’s, well, a car. A sedan might not always have as much room to cram in a big battery pack, either, but they also donÂ’t weigh as much. They tend to be more lithe, sexy and agile. And theyÂ’re generally cheaper than their bigger brethren, too, though some of the full-size luxury sedans can still get well into six-figure pricing. If thatÂ’s not your thing, you can check out the best electric SUVs, but if youÂ’ve read this far, you probably enjoy sedans as much as us. WeÂ’ve tested quite a few, and these are the best electric sedans of 2024.   Best electric sedans below $60,000 Tesla Model 3 — $40,380 The Tesla Model 3 is one of just two sedans (along with the Hyundai Ioniq 6) to make it onto our list of best EVs under $50,000. ItÂ’s quite the value, too, with a starting price of just $40,380. ItÂ’s also fun to drive. Yes, it has some quirks, including too many vehicle functions residing exclusively in infotainment menus, but the Model 3's idiosyncrasies are easy to forgive based on its price and range, and they're things you can quickly get used to or possibly even appreciate. No wonder this EV is so popular.   Hyundai Ioniq 6 — $43,565 Of the sedans on this list, the Ioniq 6 is one of the most affordable (starting at $43,565), and one of the best. ItÂ’s quite efficient, with long driving range — up to 361 miles. Its cabin is creative in its design while being practical and comfortable. Interestingly, the Hyundai Ioniq 6 is the sportiest version of Hyundai and KiaÂ’s E-GMP cars, apart from the high-performance Kia EV6 GT. Its design, value, range, fast charging and other useful tech easily make it one of best electric sedans you can buy.   BMW i4 — $53,195 Though the BMW i4 is essentially an electric version of the 4 Series Gran Coupe, this EV sedan is something special. ItÂ’s packed with power and great driving dynamics in true BMW style. The rear-drive i4 eDrive40 is one quick car, but the i4 M50 is ridiculously fast. If you can get past the questionable nose and the iDrive 8 infotainment system, the i4 is an electric sleeper, and a performance bargain.