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GM out, Hyundai in as NFL audibles auto sponsorship

Hyundai has officially replaced General Motors as the primary automotive sponsor of the National Football League, a position the American giant has occupied since 2001. Although the financial details of the deal weren't published, Automotive News reports that GM spent at least $25 million per year as part of its sponsorship deal, although after all was said and done, it worked out to more than $150 million per year. The move is a coup for Hyundai, which now gains the rights to NFL trademarks for use in its advertising. As part of the four-year agreement, the company also has advertising access to big off-season events, like the NFL draft and scouting combine, and will provide support vehicles during events like the Super Bowl. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story," Dave Zuchowski, Hyundai Motor America's president and CEO, said in the attached statement. "We can't wait to show the NFL's 188 million fans the great design, advanced technologies, dynamic performance and numerous safety features within the Hyundai lineup." "We are pleased to welcome Hyundai to our family of sponsors," Renie Anderson, the NFL's senior VP of sponsorship, said. "We appreciate Hyundai's enthusiasm as we work together to reach our fans with innovative programs during our season and with our major calendar events throughout the year." Scroll down for the official press release from Hyundai and the NFL, and keep an eye open for the automaker during the NFL Kickoff festivities this September. Related Video: HYUNDAI GOING PRO: ANNOUNCES OFFICIAL NATIONAL FOOTBALL LEAGUE SPONSORSHIP Four-Year Deal Allows Hyundai to Tap into the Passionate Fan Base of the Most Popular Sport in the U.S. FOUNTAIN VALLEY, Calif., and NEW YORK, June 29, 2015 – Hyundai Motor loves sports and has a long history of celebrating fan passion across the globe. In its latest sports marketing venture, Hyundai is now an official automotive sponsor of the National Football League. The NFL has the largest and most avid fan base among U.S. sports, and Hyundai will soon connect this passion with the enthusiasm Hyundai owners have for their vehicles. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story," said Dave Zuchowski, president and CEO, Hyundai Motor America.

2019 Hyundai Veloster Turbo caught uncovered at video shoot

Here's the fully revealed Hyundai Veloster Turbo, and it appears to be moving pretty quickly based on the blur in the photos. That's understandable because our spy photographer got these shots during a video shoot of the Hyundai's latest hatchback in which it was probably being driven aggressively for good footage. Despite the blur, we can tell quite a bit from the images. First off, we know it's a Turbo model because of its large, round, center exhaust tips. We can also see that the Veloster is hopping on the contrast roof bandwagon, but at least to this editor's eye, the design seems well-suited to the paint scheme. The roof line itself also looks as though it drops down more drastically than the previous model. The rear window is notably wider than the old model, and the slimmer, wider taillights are flush with the glass. We're focusing more on the tail since we already got a good look at the front of the Veloster when Hyundai released official images of the car in snazzy multi-colored camouflage. The car's frown does look more pronounced in a single color, though. It seems the Turbo version also gets a small additional intake inlet in the bottom of the front bumper compared with the normal version. We expect to see the fully uncovered car in person at the 2018 Detroit Auto Show. It will likely appear alongside the less-powerful version. There's also an N version in the works, but it's possible Hyundai won't reveal that until later in the year. Related Video:

Honda readying Veloster-rivaling concept for Beijing?

Maybe the rumors of the CR-Z's death have been exaggerated. Honda has just released the first teaser of a new concept that it plans to debut at the Beijing Motor Show at the end of April. It shows off a sporty looking coupe that looks like the child of a CR-Z and Hyundai Veloster. However, the concept looks to be for the Chinese market, as it's a joint proposal with one of its domestic partners there, Guangqi Honda Automobile.
Unfortunately, we don't have any other details about the concept yet - not even a name. The teaser also doesn't give a very good indication of the car's size. It appears to be roughly the size of a small coupe, and if Honda hadn't already tried the idea with the CR-Z, you could almost see it as a modern CRX, but it could be a little bit larger, too.
In addition to the coupe concept at the Beijing show, Dongfeng Honda will premiere the concept for the next Spirior, which is the foreign version of the Accord. Guangqi Honda will also bring a mid-size SUV and the third-generation Fit. Acura will also be there and will have both the NSX Concept and a model of its powertrain. Scroll down for the full release about everything Honda will show in China.