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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Hyundai HND-12 Enduro Concept shows Seoul a motorcycle-inspired CUV

While the New York Auto Show is grabbing our attention with major debuts, Seoul, South Korea, is celebrating its own automotive event. There, Hyundai is showing off a new three-door crossover concept called the HND-12 Enduro that's inspired by long-distance, off-road motorcycles. Despite its rugged inspiration, this concept isn't made to get dirty, Instead, the Enduro is aimed at folks living in cities "with energetic, athletic lifestyles," according to Hyundai. The result looks like a Veloster after spending a lot of time at the gym that's mixed with a smaller take on the Intrado concept. To fit Hyundai's modern style, the Enduro wears a hexagonal grille but features a polished aluminum blade at the bottom that wraps around to a the muscular, black-cladded fenders. Even with its higher ride height, the concept looks a bit more like a sporty three-door hatch than a CUV in profile. The roof has just the slightest curve and leads to a tiny rear window, which is outlined almost completely by the taillights. To lend a little more utility, side steps near the rear wheels make it easier to load the top, but good luck finding much room up there to carry anything. Although, one neat feature is a sliding storage drawer hidden in the bumper just below the hatch. Inside, the Enduro is driver-focused with the center console and dashboard enveloping the pilot. Hyundai designers also try to bring in some motorcycle cues with a steering wheel inspired by the hand moldings of a road bike. While purely a concept for now, power from the Enduro comes from Hyundai's 2.0-liter turbocharged four-cylinder engine, and it's linked to a seven-speed dual clutch gearbox. Related Video: HYUNDAI MOTOR INTRODUCES 'ENDURO' LIFESTYLE CUV CONCEPT AT 2015 SEOUL MOTOR SHOW Urban crossover utility vehicle harmonizes with energetic, athletic lifestyles 'The Professional Gear' for drivers wanting to escape the ordinary Design concept is expressed in rugged, versatile yet sophisticated form language April 2, 2015 - Hyundai Motor is celebrating the world premiere of its all-new design concept, the 'Enduro' lifestyle urban crossover utility vehicle (CUV), at the 11th Seoul Motor Show today (Thursday). The name 'Enduro' is derived from 'Endurance.' Also, Enduro visually combines SUV looks with rally motorcycles which compete in the world's toughest rally events. The Enduro is designed as the perfect partner for individuals living in the modern city with energetic, athletic lifestyles.

Nine things we learned driving the 2017 Hyundai Elantra [w/video]

You know how there are pretty much no bad cars anymore? Manufacturers have switched their efforts from eradicating badness to improving on good things. If the last Elantra had any real issues, it rode kind of poorly and had a so-so interior. This 2017 model fixes that while quietly improving on just about everything else too. Not a lot of it is noticeable on its own, but it adds up to a better car. Read our full First Drive for the usual impressions, or if you prefer, take them in via this new format we're trying out. Cutting right to the chase, here are nine things we learned from our time in the 2017 Hyundai Elantra. It looks like three or four other cars, but that's a good thing. The old model of derivative styling took a few well-known designs as inputs and spat out a bland object reminiscent of nothing and everything at once. Because there are no new ideas, and since recycling is a thing, designers have thankfully moved on to picking and choosing the pieces that work best and knitting them together into a cohesive design. On this Elantra, that means some Dodge Dart (RIP) in the hood and front fenders, a bit of Jaguar in the headlights, and hints of Mazda in the way the front end comes together. The result is handsomely inoffensive – less character than the last Elantra, maybe, but it all works. And the interior is a big step up in terms of materials, layout, and design. Have a look at our 360-degree VR overview below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. It will talk to your phone. Every Elantra but the basiest base car comes with a touchscreen head unit. On models with the Popular Equipment Package, that's a seven-inch head unit with normal radio functions plus Apple CarPlay and Android Auto functionality. The Limited with Tech Package swaps that out for an eight-inch display with nav and the same smartphone projection powers. The ride is better than the last Elantra's. The front and rear suspensions have both been tweaked for the 2017 model, and the car is supposed to be much more rigid. It's most noticeable over big bumps; the car doesn't shudder like it used to and the suspension manages body movement well in almost all situations. There's still some body roll, but the front seats have surprisingly large bolsters that keep you in place. The steering is as numb as most other electric systems, although it does feel less artificial than on previous Hyundais.