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2019 Hyundai Veloster Turbo First Drive Review | Can't spell funky without fun

The 2019 Hyundai Veloster is a revitalized version of a type of car many mainstream automakers are slowly giving up on entirely: the affordable sports car. Rivals like the Honda Civic Si and Volkswagen GTI spring to mind, but, generally speaking, car companies crank out more and more SUVs and crossovers while this once thriving segment dwindles in numbers. That's too bad, because it takes only a few minutes behind the wheel to realize the crossover and SUV crowd are missing out on a lot of driving fun. Styling is subjective, though we'd say Hyundai's design team did an excellent job transferring the Veloster's unique three-door design into a revitalized new shape. The 2019 Veloster is 0.8-inches longer and 0.4-inches wider than before, though the most noticeable changes include the large cascading front grille, along with a cleaner and more aggressive look at the rear. The new version looks like a cross between a sport coupe and, say, a high-end sneaker. It stands out, and that's a good thing in a world ruled by crossovers. Once again, the two doors on the passenger side add a degree of practicality compared to a traditional coupe, eliminating the need to climb over a folded front seat to gain access to the rear seats. The hidden door handle helps the third door blend neatly into the bodywork. Hyundai says rear headroom has increased by 0.6 inches, though it gets snug back there for anyone close to 6 feet in height. Skip the optional sunroof, since it takes up a few precious millimeters that could be better used for the craniums of rear occupants. Cargo space measures in at 19.9 cubic feet with the folding 60/40-split rear seatback in place. Like the exterior, the cabin gets a thorough redo for the 2019 model year. The overall control layout is logical and getting accustomed to the touchscreen infotainment is quick and painless. Apple CarPlay and Android Auto compatibility are standard, a major plus point for tech-savvy car buyers in this segment. Some cabin plastics are hard and look cheap, especially the panels on the upper half of the doors, exactly where you'd rest an arm with the windows down during a sunny summer drive. But it's the dynamic bits that make the biggest contribution. Rather than removing sport-tuned (i.e. more expensive parts) from the car to keep the price low, the Veloster receives mechanical upgrades that help sharpen the handling and provide a more connected feel to the road.

Hyundai kicks off NFL sponsorship with 'D-Gate'

After a long summer, football season is finally back. Hyundai is ready for the snap as the National Football League's new automotive sponsor, and the company hopes its new ad campaign scores with fans. The company's first NFL spot is titled D-Gate and it's about a group of buddies with a Tucson at an Arizona Cardinals game hoping to get on the Jumbotron. One guy brings something from home that doesn't make his wife too happy, as you'll see in the clip. The 30-second commercial is premiering during the season-opening weekend. The automaker's second ad called Field Goal arrives on Sept. 24 and is about a dad who loves the Houston Texans but has to deal with his napping newborn. Hyundai promises even more football-oriented advertising coming throughout the year. Hyundai has a four-year agreement with the NFL as the league's automotive sponsor, and the deal includes events like the draft and providing vehicles for the Super Bowl. General Motors previously held the rights since 2001 and it reportedly cost the company over $150 million a year. Kickoff Celebration Includes Two All-new Fan-inspired Television Ads FOUNTAIN VALLEY, Calif., Sept. 9, 2015 – Harnessing the passion of NFL fans, Hyundai's first NFL marketing execution launches literally with the very first kick of the regular season. During the season opening celebrations on September 9-10, Hyundai is the presenting sponsor of the 2015 NFL Kickoff activities that include a concert in the San Francisco Bay Area, home of Super Bowl 50. Hyundai is also unveiling two new NFL-themed television ads that highlight what it truly means to be a fan. "Our NFL campaign is all about conveying our love for football and providing opportunities for people to celebrate the game in a meaningful way," said Jacquelyn Kim, director, customer communications and promotions, Hyundai Motor America. "In the new television creative, we want to showcase what passionate fans do #BecauseFootball, and include the role our vehicles can play in that." Hyundai's New NFL Creative Hyundai's all-new Tucson SUV just recently hit dealers, and with its Hands-free Smart Liftgate with additional cargo space, is the perfect vehicle to help fans come game day. Hyundai's "D-Gate" 30-second spot, which will run during the season opener, is a fun take on some passionate Arizona Cardinals fans and their effort to create the ultimate symbol of support for their team.

Auto execs surveyed say VW, BMW most likely to grow

A new survey of top global automotive executives indicates both Volkswagen and BMW are the most likely to grow their market share over the next five years.
Tax advisory firm KPMG LLP has released its 14th annual Global Automotive Executive Survey, which includes responses from over 200 executives. A total of 81 percent of respondents said they expect to see Volkswagen make gains, compared to 70 percent last year. BMW, meanwhile, saw 70 percent of those surveyed say they believe the company will increase its market share. That's a jump of 7 percentage points over last year. This is the first time in the history of the survey that BMW has claimed the second-place spot.
Meanwhile, Hyundai has seen its perceived market share potential slacken for the third year in a row. Around 61 percent of those surveyed predicted gains for Hyundai, down from 63 in 2012. Toyota also has a surprising year, but for just the opposite reason. While the manufacturer had slipped in ranking since 2011, it enjoyed the largest increase of any company in the 2013 survey, jumping to 68 percent from 44 percent last year.