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Honda gunning for world's longest Rose Parade float

Honda has participated in the annual Rose Parade for the past 53 years and returns this year as the presenting sponsor for the fourth time running. But it's not satisfied merely putting its name on the event; Honda intends to lead from the front with what promises to be the longest float in the parade's long history.
The float, previewed in the rendering above, will measure 274 feet long, as tall as 30 feet high, as wide as 18 feet and weighing a whopping 50 tons with 8,980 flowers covering its surface. The train will be led by a locomotive designed to mimic the Acura NSX, with Asimo at the wheel. The second car in the train showcases a Honda engine, followed by a robotic arm, and, for the first time in the parade's history, a pair of 30-foot LED monitors displaying images of spectators lining the parade route. A caboose inspired by the Honda Jet will pick up the rear.
Oh, and in case you're wondering just who Honda will be knocking off the record books with its 274-foot train of roses, that would be... also Honda. The Japanese company set the record in 2005 with a 207-foot float. Scope out the details in the press release below and click the image above to view in high resolution.

Toyota, Ford and Honda again top Consumer Reports Car-Brand Perception Survey

Consumer Reports has released its annual Car-Brand Perception Survey, and the list looks awfully familiar. The top six brands are identical to last year's results, with Toyota, Ford and Honda continuing to occupy the podium. All told, Toyota walked away with 133 points, putting it 15 ahead of second-place Ford. Honda jumped 26 points this year, narrowing Ford's lead to just four points in total.
Consumer Reports polls buyers from across the country on how they see multiple brands in seven categories, including quality, safety, value, performance, design/style, technology/innovation and environmentally friendly/green. Researchers then combine the findings to come up with the total brand score.
While value and performance remain important to buyers, CR found quality and safety are still on top when it comes to significance. Scion and Mitsubishi found themselves at the bottom of the pack with the worst score of all, tied at just six points. Ram, Fiat and Mini filled out the lowest five with scores of seven, eight and 10 points, respectively. You can read the full press release below for more information, or head over to the Consumer Reports site.

2016 Honda Civic Coupe First Drive

[A Honda spokesperson confirmed to Autoblog today that the Honda Civic Coupe equipped with the 2.0-liter engine, which is reviewed below, is not affected by the engine-assembly issue that is at the heart of the stop-sale order currently affecting Civic Sedans. That particular issue was corrected before the Coupe began production. We expect to have more news about a recall involving the 2.0-liter Civic Sedans as soon as the NHTSA officially responds to Honda. - Ed.] Let's not beat around the bush – mechanically, this Honda Civic Coupe is the same as the new-for-2016 sedan, minus a couple of doors. For a lot of consumers, that lack of utility is a big problem, and it's why compact sedan-based coupes are a dying breed. Why spend the same amount of money on a car that drives identically but is less practical? But in the case of the Civic Coupe, we offer this: When a car looks this good, screw logic. The new Civic is one of the most competent vehicles to wear the H-badge in at least a decade. And this new two-door does nearly everything the four-door can do while looking like an absolute stunner. From the A-pillar forward, this is the same reserved but handsome Civic that broke cover in 2015. The new Civic is one of the most competent vehicles to wear the H-badge in at least a decade. Like a mullet (stay with us...), the Civic only gets more interesting as we proceed toward the back. The rear window sits 0.8 inches lower than on the Sedan, but that's only part of what makes the two-door more dramatic. The Coupe is 5.4 inches shorter than the sedan, but all of that is behind the rear axle – the wheelbase is identical. So while the rear window and roofline aren't dramatically lower than the sedan, you just run out of car far more suddenly. The downside, of course, is that you lose three cubic feet of cargo volume, but we think that's a fair price to pay for something that looks this good. Climb inside and feast your eyes on the cabin, which – you guessed it – is essentially exactly the same as what you find in the sedan. The seats get a standard two-tone color scheme and the door panels are ever so slightly different, but that's about it. The big change, of course, is in the backseat, which in this case should really just be reserved for passengers under five feet, five inches. In the video below, you can see your author go from front to back in a Civic Sedan, and then attempt the same feat in the Coupe. It's not pretty.