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Honda, Acura EVs will adopt Tesla's NACS charging port

CARMEL, Calif. — As more and more automakers pledge to install TeslaÂ’s North American Charging Standard (NACS) ports on their electric vehicles, Honda says that it, too, will hop on the bandwagon. Future EVs from Honda – as well as its luxury division, Acura – will have NACS charging setups, giving these cars access to TeslaÂ’s huge network of Supercharger stations. "It is quite important," American Honda Motor Co. President and CEO Noriya Kaihara said in an interview Friday. "We also have to push NACS, as well. It is clear." As for when this will happen, Honda is currently at the mercy of General Motors. The Japanese automakerÂ’s next two EVs – the Honda Prologue and Acura ZDX – use shared architecture with GM, leveraging The GeneralÂ’s excellent Ultium battery technology. The ZDX will launch first, and have the traditional CCS port that isnÂ’t compatible with TeslaÂ’s chargers, but it will switch to the NACS design in 2025 or 2026. "We clearly depend on GM," Shinji Aoyama, Executive Vice President of Honda Motor Co., said during Friday's interview. "Once they [switch to NACS], this will follow for ZDX, as well." Looking to the future, Honda is part of a joint venture with seven other global automakers that will see the installation of more than 30,000 EV fast-charging stations across the United States and Canada. The chargers are still in development, but Honda says the companies are all aligned on the core values that are needed to make this charging network successful.  "The software needs to be really reliable and really open infrastructure so it communicates with every OEM's software," Jay Joseph, American Honda's Vice President of Sustainability and Business Development, said in Friday's interview. "The hardware needs to be capable of the highest levels of charging. It needs to be secure, it needs to be reliable, it needs to be accessible." Joseph said the current public charging companies know and understand the shortcomings with their systems, and that TeslaÂ’s Superchargers set an example of how to do chargers right. "If you look at what's so great about the Tesla Supercharger network, it's the maintenance," Joseph said. "They stay on top of it, they've got someone onsite monitoring the equipment, they're monitoring it electronically and remotely, and they fix it – fast. That's probably the most important thing." All the more reason for Honda – and other automakers – to switch to the NACS charging setup as quickly as possible.

Beleaguered Takata unlikely to seek automaker assistance

Takata is continuing to deal with the massive airbag recall for millions of vehicles, but even if it doubles production, it could take years the company to build enough replacement parts to properly repair all of the affected models. If the supplier takes a hard enough financial hit whether through fines, lawsuits or just the cost of making the components, then the business might not be able to keep up production. Such a situation could put automakers in the very difficult predicament of deciding whether to provide Takata with financial assistance. Honda for one has little interest in lending further support to the beleaguered supplier, according to The Wall Street Journal. The Japanese automaker recently dropped its annual sales targets to put a larger emphasis on vehicle quality, partially in response to the inflator recall. It also struck a deal with another company for replacement parts and was rumored to abandon Takata for some future business. Honda CEO Takanobu Ito did leave the door barely cracked for possible aid. "Takata itself needs to figure out how to fulfill its duties, but if it makes any request to automakers, then we would think about that," he said, according to The Wall Street Journal. There isn't much likelihood of Takata needing a bailout, though. According to The Wall Street Journal, analysts aren't concerned about the company's short-term fortunes, and the supplier had about $728 million in cash as of last September. News Source: The Wall Street Journal - sub. req.Image Credit: Toru Yamanaka / AFP / Getty Images Earnings/Financials Recalls Honda Safety Takata airbag recall

Automakers score 8 out of top 20 most-watched ads on YouTube [w/videos]

Who would have ever thought there'd be a day where people are able to skip television commercials only to go to websites to watch them later? Such is the joy of a DVR and YouTube. AdWeek tabulated the 20 most-watched ads on YouTube, and found that nine were car-related including eight coming from automakers.
Volkswagen continued its Star Wars theme with two ads in the top 20, including the highest-ranking car commercial The Bark Side spot at number three with almost 18 million views, which doesn't even have a single car in it. Some of our favorites are from Chrysler with Clint Eastwood in It's Halftime in America and House Arrest with Charlie Sheen for the Fiat 500 Abarth. Chevrolet, Honda, Audi and Toyota were the other automakers in the top 20, but we'd be remiss if we didn't at least mention one of the coolest ads on the list, the Hot Wheels corkscrew jump.
Of all the car videos, only the Fiat ad wasn't played during a Super Bowl. Check out all eight videos - in order - after the jump. Nike took the top spot with its My Time is Now ad that has been seen online more than 20 million times with Pepsi's Uncle Drew posted up in the runner-up; some of the other videos include four Old Spice commercials and an ad in which Snoop Dogg is pedaling Hot Pockets.