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Honda recalls 11,602 Accords for faulty front airbag modules

The Basics: While replacing the problematic Takata airbag inflators, Honda found that certain model year 2004-07 Accords – 11,602 of them – were fitted with the incorrect front passenger airbag modules. The modules installed were designed to South American specifications and do not meet US federal safety regulations. The Problem: Since the airbags do not meet federal regulations, the National Highway Traffic Safety Administration deems them unsafe. Injuries/Deaths: None reported. The fix: Dealers will inspect the airbag modules on the models in question, and where necessary, replace them with the correct US-market units. If you own one: Owners can expect to hear from the manufacturer beginning May 5 in order to arrange for their vehicles to undergo the recall service. That is, unless your Accord was already repaired under the Takata inflator recall – in which case this problem was already addressed. RECALL Subject : Incorrect Passenger Air Bag Module/FMVSS 208 Report Receipt Date: MAR 30, 2016 NHTSA Campaign Number: 16V178000 Component(s): AIR BAGS Potential Number of Units Affected: 11,602 Manufacturer: Honda (American Honda Motor Co.) SUMMARY: Honda (American Honda Motor Co.) is recalling certain model year 2004-2007 Accord vehicles manufactured October 1, 2003, to August 17, 2007. The affected vehicles may have been assembled with an incorrect passenger frontal air bag module that does not comply with the advanced air bag requirements. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) number 208, "Occupant Crash Protection." CONSEQUENCE: An air bag module does not meet the advanced air bag requirements can increase the risk of injury or death in the event of a crash. REMEDY: Honda will notify owners, and dealers will inspect and replace the air bag module as necessary, free of charge. The recall is expected to begin May 5, 2016. Owners may contact Honda customer service at 1-800-999-1009. Honda's number for this recall is JZ3. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov. ### Statement by American Honda Regarding Passenger Front Airbag Module Recall: 2004-2007 Honda Accord Apr 8, 2016 - TORRANCE, Calif.

Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.