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2015 Honda Fit shapes up for America [w/video]

The Fit may be Honda's smallest (and, starting at $15k, most cost-effective) model, but it has never sold in quantities that even approach those of the brand's larger offerings - at least not in the United States. Where American Honda typically sells hundreds of thousands of Civic and Accord models - even CR-V crossovers and Odyssey minivans - annual sales for the Fit typically amount to tens of thousands. But the Japanese automaker hopes to expand its sales in the segment with the introduction of the new 2015 Honda Fit.
Having launched the all-new model several months ago in the Japanese Domestic Market, Honda is presenting the new Fit to the North American market here at the Detroit Auto Show. By and large, it's the same model that will be sold around the world, having been redesigned with more aggressive styling, a larger footprint on the road and more interior space. Only now it will be built for North American consumption at Honda's new plant in Celaya, Mexico, where the automaker plans to also build its new Vezel crossover (or whatever it'll be called here).
The North American Fit ditches the hybrid setup offered in the JDM model in favor of a new Earthdreams 1.5-liter four-cylinder engine with direction injection and i-VTEC valve timing to help it deliver 130 horsepower and 114 pound-feet of torque. That's 13 more horses and 8 more torques than the previous model, and the engine can be paired to either a six-speed manual or Honda's new continuously variable transmission. With the latter, Honda projects the Fit will get 33 miles per gallon in the city, 41 on the highway and 36 on the combined cycle. Lighter and more refined than the outgoing model's powertrain, the new engine sits in a lighter and more rigid frame as well, which Honda expects will earn it top ratings from the National Highway Traffic Safety Administration and Insurance Institute for Highway Safety.

Automakers score 8 out of top 20 most-watched ads on YouTube [w/videos]

Who would have ever thought there'd be a day where people are able to skip television commercials only to go to websites to watch them later? Such is the joy of a DVR and YouTube. AdWeek tabulated the 20 most-watched ads on YouTube, and found that nine were car-related including eight coming from automakers.
Volkswagen continued its Star Wars theme with two ads in the top 20, including the highest-ranking car commercial The Bark Side spot at number three with almost 18 million views, which doesn't even have a single car in it. Some of our favorites are from Chrysler with Clint Eastwood in It's Halftime in America and House Arrest with Charlie Sheen for the Fiat 500 Abarth. Chevrolet, Honda, Audi and Toyota were the other automakers in the top 20, but we'd be remiss if we didn't at least mention one of the coolest ads on the list, the Hot Wheels corkscrew jump.
Of all the car videos, only the Fiat ad wasn't played during a Super Bowl. Check out all eight videos - in order - after the jump. Nike took the top spot with its My Time is Now ad that has been seen online more than 20 million times with Pepsi's Uncle Drew posted up in the runner-up; some of the other videos include four Old Spice commercials and an ad in which Snoop Dogg is pedaling Hot Pockets.

Formula One speeds towards radical thousand-horsepower shakeup

The teams, the drivers, the fans, the circuits... few, if any, were satisfied with how Formula One has shaped up since the current regulations took hold last year. But that doesn't mean they aren't working on it. At a recent meeting of the F1 Strategy Group, the leading parties in the sport outlined a new framework that would radically shake up the cars themselves while keeping costs in check. And the biggest change could see the engines producing around 1,000 horsepower. Although a proposal put forth by Ferrari to ditch the current V6 hybrid engines in favor of new twin-turbocharged units was rejected by Honda and Mercedes, the members of the group approved in principal to increase the fuel flow in the existing engines to dramatically boost output. As it stands, the current 1.6-liter turbocharged V6 engines develop around 600 horsepower, with an additional 160 or so kicked in by the electric Energy Recovery System, for a combined output of about 760 hp. What's not clear at the moment is whether the increased fuel flow would necessitate either the return of mid-race refueling (currently banned) or the installation of larger fuel tanks. Red Bull and McLaren also submitted proposals to radically redesign the shape of the cars as well, however a more evolutionary approach was adopted instead. Though far from finalized, the new design would keep the same basic form of the current chassis, but with adjustments to make them more aesthetically pleasing while producing more downforce. Wider tires are also said to be part of the mix. With more power and more grip from the tires and aero, the resulting cars would most certainly end up going much faster than the current ones, which are already starting to nudge the lap records at some of the circuits, many of which were set during the V10 era. The F1 Strategy Group is made up of representatives of the FIA, Formula One Management and six leading teams. The next step will be for the teams' technical directors to iron out how to implement what their bosses have agreed to. If they settle the details fast enough, the revised regulations could be pushed through in time for next season. News Source: AutosportImage Credit: Mark Thompson/Getty Motorsports Ferrari Honda Infiniti McLaren Mercedes-Benz F1