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2016 Honda Civic Coupe First Drive

[A Honda spokesperson confirmed to Autoblog today that the Honda Civic Coupe equipped with the 2.0-liter engine, which is reviewed below, is not affected by the engine-assembly issue that is at the heart of the stop-sale order currently affecting Civic Sedans. That particular issue was corrected before the Coupe began production. We expect to have more news about a recall involving the 2.0-liter Civic Sedans as soon as the NHTSA officially responds to Honda. - Ed.] Let's not beat around the bush – mechanically, this Honda Civic Coupe is the same as the new-for-2016 sedan, minus a couple of doors. For a lot of consumers, that lack of utility is a big problem, and it's why compact sedan-based coupes are a dying breed. Why spend the same amount of money on a car that drives identically but is less practical? But in the case of the Civic Coupe, we offer this: When a car looks this good, screw logic. The new Civic is one of the most competent vehicles to wear the H-badge in at least a decade. And this new two-door does nearly everything the four-door can do while looking like an absolute stunner. From the A-pillar forward, this is the same reserved but handsome Civic that broke cover in 2015. The new Civic is one of the most competent vehicles to wear the H-badge in at least a decade. Like a mullet (stay with us...), the Civic only gets more interesting as we proceed toward the back. The rear window sits 0.8 inches lower than on the Sedan, but that's only part of what makes the two-door more dramatic. The Coupe is 5.4 inches shorter than the sedan, but all of that is behind the rear axle – the wheelbase is identical. So while the rear window and roofline aren't dramatically lower than the sedan, you just run out of car far more suddenly. The downside, of course, is that you lose three cubic feet of cargo volume, but we think that's a fair price to pay for something that looks this good. Climb inside and feast your eyes on the cabin, which – you guessed it – is essentially exactly the same as what you find in the sedan. The seats get a standard two-tone color scheme and the door panels are ever so slightly different, but that's about it. The big change, of course, is in the backseat, which in this case should really just be reserved for passengers under five feet, five inches. In the video below, you can see your author go from front to back in a Civic Sedan, and then attempt the same feat in the Coupe. It's not pretty.

Honda could halve its US lineup without crimping its sales much [w/video]

Taking a detailed look at the Honda lineup in the US, it isn't hard to see the strength of some models and the weaknesses of others. A recent report on Autoline Daily points out that its five core models - the Accord, Civic, CR-V, Odyssey and Pilot - make up a full 93 percent of Honda's sales in the US. Through April, Honda has sold 419,798 vehicles, and 389,474 of them were from these core models; not to mention the fact that the Accord was the top-selling car in the US last month.
This means that Honda could technically cut six of its 11 models and only lose about 5,000 sales per month. Of course, this is just some data crunching and there is no reason to believe that Honda is planning to kill off any of its models in the near future. In fact, it seems to be committed to the Ridgeline, while Japanese-made models that may actually lose money for Honda still fill unique voids. Scroll down for the video report - fast-forward to the 1:43 mark for the Honda info.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.