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Honda Civic Type R Concept hits the ground running ahead of Geneva debut
Mon, 03 Mar 2014We've seen it teased, caught it testing, hell, we've even driven the thing, but until just now, we hadn't been privy to the visual drama that is the all-new Honda Civic Type R Concept. Thankfully, the day before the start of the Geneva Motor Show is about as leaky as Robert Redford's sailboat.
We'll get the full details tomorrow - which may even include a discourse on Honda's 2.0-liter turbocharged engine that will make upwards of 280 horsepower and propel the car to Nürburgring-record-braking velocities. After all, the "Concept" portion of most Honda concept cars is generally lip-service only.
In fact, save for those blacked out windows and, perhaps, a couple millimeters of ride height and those extra-aggro wheels, we pretty much expect the production Type R to look like the beast you see here. Certainly the swooping form and 'roided wheel arches suit the boy-racer persona of the Civic very well; we wouldn't even put it past Honda's funky European arm to sell the final product with some version of that bi-plane wing.
Honda Project 2&4 concept has 212 hp, 893 lbs, and our hearts
Wed, Sep 9 2015Take one look at the Honda Project 2&4 concept, and it's immediately clear that the minimalist track special is the result of a collaboration between automotive and motorcycle designers. The body's styling is a modernized take on the Japanese brand's RA272 Formula One car from the 1960s, but then you notice the weird driver's seat that's fully exposed and suspended just inches above the road. The result is a vehicle that looks absolutely deadly, but like an absurd thrill to pilot, too. The Project 2&4's floating seating design simultaneously evokes both a sport bike and a go-kart. There's no dashboard or windshield at all, and the driver simply gets a steering wheel and a glass panel for the instruments. It's hard to imagine pairing things down much more than this, especially since the whole vehicle weighs just 893 pounds. The concept's other major piece of motorcycle DNA is the mid-mounted 1.0-liter V4 sourced from Honda's RC213V that races in MotoGP. Tuned here for road use, it puts down over 212 horsepower when spinning at 13,000 rpm, and peak torque of 87 pound-feet hits at a still stellar 10,500 rpm. The redline is at a stratospheric 14,000 rpm. The high-revving engine bangs through the gears through a six-speed dual clutch transmission. Unfortunately, the Project 2&4 has zero provisions for even a modicum of driver safety, and that makes it exceedingly unlikely for one to ever see customer orders. We still look forward to seeing that bizarre, floating seat on display at the 2015 Frankfurt Motor Show, though. HONDA PROJECT 2&4 POWERED BY RC213V TO DEBUT AT FRANKFURT: A COMBINATION OF GLOBAL CREATIVITY AND CRAFTSMANSHIP Winner of Honda's 'Global Design Project' to debut at the Frankfurt Motor Show Cabin-less structure features a floating seat design for immersive driving experience Powered by Honda's MotoGP RC213V engine, modified to run on public roads 'Honda Project 2&4 powered by RC213V', the winning entry from Honda's 'Global Design Project', will make its global debut at the 66th Frankfurt Motor Show at stand B11 in Hall 9.0. Embodying the concept of 'creative craftsmanship', Honda Project 2&4 celebrates Honda's position as the world's leading engine manufacturer, providing engines to 28 million people per year across two- and four-wheel automotive, power equipment, marine and aerospace applications.
Automakers score 8 out of top 20 most-watched ads on YouTube [w/videos]
Fri, 14 Dec 2012Who would have ever thought there'd be a day where people are able to skip television commercials only to go to websites to watch them later? Such is the joy of a DVR and YouTube. AdWeek tabulated the 20 most-watched ads on YouTube, and found that nine were car-related including eight coming from automakers.
Volkswagen continued its Star Wars theme with two ads in the top 20, including the highest-ranking car commercial The Bark Side spot at number three with almost 18 million views, which doesn't even have a single car in it. Some of our favorites are from Chrysler with Clint Eastwood in It's Halftime in America and House Arrest with Charlie Sheen for the Fiat 500 Abarth. Chevrolet, Honda, Audi and Toyota were the other automakers in the top 20, but we'd be remiss if we didn't at least mention one of the coolest ads on the list, the Hot Wheels corkscrew jump.
Of all the car videos, only the Fiat ad wasn't played during a Super Bowl. Check out all eight videos - in order - after the jump. Nike took the top spot with its My Time is Now ad that has been seen online more than 20 million times with Pepsi's Uncle Drew posted up in the runner-up; some of the other videos include four Old Spice commercials and an ad in which Snoop Dogg is pedaling Hot Pockets.