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McLaren MP4-30 marks Honda's hotly anticipated F1 return

McLaren's Formula One fortunes have drastically dropped in performance over the past couple of seasons. The Formula One team with a dozen Drivers' Championships, eight Constructors' Titles and 182 grand prix victories to its name hasn't won a race since 2012, and finished the past two seasons down in fifth place. But now it begins a new era – or rather, restarts one. And this is the machine that's kicking it all off. After a 23-year parting of ways, McLaren has brought Honda back onto the grid for this season, and will be the only team running the Japanese automaker's brand-new RA615H turbocharged hybrid power unit. Both parties are undoubtedly hoping the rekindled partnership will bring them back to the winning days of the late Eighties when Ayrton Senna and Alain Prost memorably drove their equipment to four consecutive World Championships. Largely an evolution of last season's Mercedes-powered MP4-29, the new chassis features a new front-end design to comply with the latest adjustment to the regulations from the FIA, and also incorporates a slimmer rear end built around the new Honda engine and gearbox. It also features a revised livery that adds more black to the red and silver color scheme, and does without a title partner for the time being, but includes the logos of sponsors Mobil1, SAP, TAG Heuer, Johnnie Walker, Hilton, CNN and KPMG, as well as that of Honda. Though this season will likely be more of a transition and development year for McLaren and Honda, all eyes will surely be fixed on the team to see how the new MP4-30 will fare. Fortunately, they've lined up a compelling roster of drivers, lead by former World Champions Fernando Alonso and Jenson Button. McLAREN-HONDA BEGINS NEW ERA WITH MP4-30 #McLarenHonda #MakeHistory McLaren-Honda – the name evokes stirring memories of the past; of Ayrton Senna battling Alain Prost for supremacy; of classic red and white machines dominating for season upon season; of an iconic team writing one of the defining chapters in the motor racing history books. Reuniting such an illustrious partnership brings with it the heavy weight of expectation, but all at McLaren and Honda are working to write a fresh chapter in Formula 1, one that respectfully nods to the past, but boldly looks to the horizon. Today's reveal of the new McLaren-Honda MP4-30 – McLaren's first Honda-powered car for 23 years – speaks volumes about the progressive nature of both companies.

Honda Civic Type R Concept hits the ground running ahead of Geneva debut

We've seen it teased, caught it testing, hell, we've even driven the thing, but until just now, we hadn't been privy to the visual drama that is the all-new Honda Civic Type R Concept. Thankfully, the day before the start of the Geneva Motor Show is about as leaky as Robert Redford's sailboat.
We'll get the full details tomorrow - which may even include a discourse on Honda's 2.0-liter turbocharged engine that will make upwards of 280 horsepower and propel the car to Nürburgring-record-braking velocities. After all, the "Concept" portion of most Honda concept cars is generally lip-service only.
In fact, save for those blacked out windows and, perhaps, a couple millimeters of ride height and those extra-aggro wheels, we pretty much expect the production Type R to look like the beast you see here. Certainly the swooping form and 'roided wheel arches suit the boy-racer persona of the Civic very well; we wouldn't even put it past Honda's funky European arm to sell the final product with some version of that bi-plane wing.

KBB 2013 Brand Image Awards has some obvious and oddball winners

The sixth edition of the Kelley Blue Book Brand Image Awards have crowned a wide range of winners - in a couple of cases the recipient of the laurels might say more about KBB users than they do about the actual winner. Compiled from the responses of more than 12,000 shoppers on KBB.com over the past year, there are 13 categories broken into non-luxury, luxury and truck segments "representing the combined wisdom of the American car-buying public."
The award categories have been revamped this year, with some dropping off, some new ones appearing and at least one other given a new term. What isn't surprising is that Honda won Most Trusted Brand for the second year running, Best Value Brand for the third year in a row and took Best Overall Brand, which wasn't on last year's list of awards.
On our own shores, in the non-luxury categories Chrysler got Most Refined Brand and Buick took Best Value Luxury Brand. Neither one of those marques won anything in last year's Brand Image Awards, while Cadillac, which won Best Interior Design Brand and Best Comfort Brand last year - those awards disappeared this year - went home without a single accolade.