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Honda spinning off Acura as stand-alone division in bid to wake up brand

Every major automaker has a different way of relating between its various divisions and brands. At Volkswagen, for example, the individual brands seem to operate with a large degree of autonomy. Under the Renault-Nissan Alliance, the two units share a common chief executive, but little else. The relationship between Honda and its luxury division Acura has always been rather close, but that's all about to change.
American Honda Motor Company has always handled sales and marketing in the North American market for both the Honda and Acura divisions, but new reorganization plans call for the two units to be separated under their own direction. Leading the Acura division will be Michael Accavitti, who moves into the position from his role as Senior Vice President for Auto Operations at American Honda. The Honda division will meanwhile be taken over by the current head of Acura sales, Jeff Conrad.
Both will report to John Mendel, the current executive vice president of the Automobile Sales Division that is being rebranded as the American Honda Auto Division. Unlike rivals Lexus and Infiniti - two brands that Acura beat to the market - Honda barely markets its luxury brand outside of North America. Its overseas presence is felt only in China, though we've yet to receive word on how the reorganization might effect that market - or for that matter, any potential of expanding into others.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Honda customizing Vezel to headline Tokyo Auto Salon lineup

With the Tokyo Motor Show now behind it, the Japanese automotive industry is gearing up for the next big event. That'd be the Tokyo Auto Salon, Japan's equivalent to SEMA or Essen, set to take place at the Makuhari Messe in Chiba. Subaru has already announced what it has in store for the tuner expo, and now Honda has followed suit.
Most interesting of all the tuner concepts Honda has lined up are a pair of modified Vezel crossovers. The one pictured above is kitted out with parts from the Modulo catalog, while a second one is being prepared by Mugen (similar to the one recently leaked). Both look pretty sharp and hint at the possibilities in store for the Fit-based crossover that'll come to these shores with turbo power.
Honda is also displaying Modulo and Mugen versions of a number of other vehicles, including its N family of Kei cars, the new JDM Odyssey and the Fit. There's an N-WGN kitted out like a cookie delivery truck, an N-Box+ modified to look like an Element, a series of Ninja Turtles-inspired Grom motorbikes and an array of racing machinery. Check 'em all out in the gallery above and the press release below.