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Honda, Acura lay out future plans: HR-V and more coming in 2022

Automakers and PR representatives are notoriously tight-lipped about upcoming vehicles. The infamous line that all of us in the car news business are familiar with is, "We cannot comment on future product." But this week, Honda opened up a little bit and laid out its big reveals for the coming year, and it's going to be a busy one. It all starts with the 2023 Honda HR-V, shown in the renderings above. The company didn't share a whole lot of details since it was focusing on the broad product plans, but it did note that it will be "unique to North America." It's not clear if it's just styling, which is abundantly obvious compared to the European HR-V and Japanese Vezel shown below, or if it will have a different platform and powertrains. We suspect the latter, since looking at the renderings, not only does it have a meaner, more aggressive look, but the glass in the greenhouse is different, as are the door handles. The HR-V is only the start of the big product rollout. More SUVs follow starting with the new CR-V, and then the new Pilot. A new Accord is coming, and of course there's the imminent Civic Type R. Acura's rollout is a bit more modest, with the big launches being the new Integra and the Type-S version of the MDX. Honda HR-V / Vezel View 11 Photos Plug-in hybrids aren't part of the plan There's one thing that Honda isn't including in its plans, and that's plug-in hybrids. When asked why, American Honda's executive Vice President of National Operations Dave Gardner noted that public and governmental feelings have moved from just reducing emissions to eliminating them entirely. As such, the time and effort to develop plug-in hybrids doesn't make sense when that could be applied to fully electric cars. Conventional, non-plug-in hybrids are still planned, and Honda is expecting ever increasing hybrid sales in the next few years. The company is expecting half of Accord sales will eventually be hybrid. As for Acura, hybrids aren't planned to be a big part of sales, with the brand jumping straight to EVs. Speaking of EVs, Honda's first North American electric car is still planned to be the Prologue. It's the electric model that's going to be based on a General Motors product. It's slated for the 2024 model year, and Honda is anticipating around 70,000 annual sales for it to start. Acura will get a counterpart to the Prologue, which may be named ADX. Related video:

Honda reveals three new turbo VTEC engines, including Civic Type R 2.0L

It's fair to say that in recent years, Honda has been viewed as a laggard when it comes to engine and gearbox development, seemingly missing the boat on direct-injection, forced-induction and high gear-count transmissions, among other things. But under its Earth Dreams banner, the Japanese automaker is showing new vigor, with the latest proof being this trio of just-announced powerplants.
Measuring 1.0-liters, 1.5-liters and 2.0-liters in displacement, this array of three- and four-cylinder engines boasts turbocharging and direct-injection along with the latest iteration of Honda's famed VTEC variable valve timing hardware. "Most suitable for small-to-medium-sized vehicles," the largest engine is said to be good for more than 276 horsepower and will slot into the eagerly awaited Civic Type R, iconic red valve cover and all.
Unfortunately, few other details about the hot Civic's engine or any of the others are being made public at this time, and there's no official word about the engines coming to North American in the Type R or any other model. Given that all the engines are complaint with stringent Euro 6 emissions standards, they figure to be clean enough, and Honda says that these have been developed as global powerplants, so we'd be shocked if they didn't come ashore in new or updated products over the next few years... even if they leave the CTR on the boat.

2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.