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Honda previews new BR-V three-row crossover for Indonesia

Honda is planning to roll out a new seven-seat crossover in Indonesia. But before it does, it's giving the public a taste of what's to come with a concept to be unveiled in Tangerang, previewed in the pair of teaser renderings you see here. Dubbed the BR-V prototype (for Bold Runabout Vehicle), the Honda concept calls for a three-row crossover with room for seven passengers – just like the Pilot we get over here. But if the design sketches are anything to go by, it'll look better. We'll reserve final judgement on the styling until the actual thing is unveiled in the metal, though. Full technical specifications are likely still a ways off from being announced. However the Japanese automaker and its Indonesian importer have confirmed that the BR-V will be powered by a 1.5-liter gasoline engine of unspecified output, mated to a choice of two transmission options. We don't know whether one of those might include all-wheel drive or not, but Honda has indicated that it's built high ground clearance into the BR-V – which ought to keep it from being confused with the low-riding Subaru BRZ, to say nothing Honda's other similarly named crossovers like the CR-V or HR-V. That's about all we know for the time being, but the BR-V promises "to address various customer needs" with "a tough and solid exterior design" combined with a "comfortable and spacious cabin." Locals can start anticipating its unveiling at the Gaikindo Indonesian International Auto Show in Tangerang this August, when P.T. Honda Prospect Motor will already open up the order books. Related Video: All-New Honda BR-V Prototype to Make World Premiere at Gaikindo Indonesian International Auto Show JAKARTA, Indonesia 29 June 2015 – P.T. Honda Prospect Motor released the first official sketches of the all-new Honda BR-V Prototype which will make its world premiere at the upcoming Gaikindo Indonesian International Auto Show 2015, scheduled for 20 - 30 August 2015, in Tangerang, Indonesia. The new BR-V was jointly developed for the Asian market by Honda R&D Asia Pacific Co., Ltd., in Thailand, and P.T. Honda R&D Indonesia. This model will be introduced to the Indonesian market as Honda's new generation crossover utility vehicle to address various customer needs. The new BR-V features tough and solid exterior design with high ground clearance, big and stylish alloy wheels and sleek roof rails. The model also offers a comfortable and spacious cabin with seven seats in a 3-row configuration.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying