2010 Honda Accord Ex-l Coupe 2-door 2.4l on 2040-cars

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McLaren MP4-30 marks Honda's hotly anticipated F1 return

McLaren's Formula One fortunes have drastically dropped in performance over the past couple of seasons. The Formula One team with a dozen Drivers' Championships, eight Constructors' Titles and 182 grand prix victories to its name hasn't won a race since 2012, and finished the past two seasons down in fifth place. But now it begins a new era – or rather, restarts one. And this is the machine that's kicking it all off. After a 23-year parting of ways, McLaren has brought Honda back onto the grid for this season, and will be the only team running the Japanese automaker's brand-new RA615H turbocharged hybrid power unit. Both parties are undoubtedly hoping the rekindled partnership will bring them back to the winning days of the late Eighties when Ayrton Senna and Alain Prost memorably drove their equipment to four consecutive World Championships. Largely an evolution of last season's Mercedes-powered MP4-29, the new chassis features a new front-end design to comply with the latest adjustment to the regulations from the FIA, and also incorporates a slimmer rear end built around the new Honda engine and gearbox. It also features a revised livery that adds more black to the red and silver color scheme, and does without a title partner for the time being, but includes the logos of sponsors Mobil1, SAP, TAG Heuer, Johnnie Walker, Hilton, CNN and KPMG, as well as that of Honda. Though this season will likely be more of a transition and development year for McLaren and Honda, all eyes will surely be fixed on the team to see how the new MP4-30 will fare. Fortunately, they've lined up a compelling roster of drivers, lead by former World Champions Fernando Alonso and Jenson Button. McLAREN-HONDA BEGINS NEW ERA WITH MP4-30 #McLarenHonda #MakeHistory McLaren-Honda – the name evokes stirring memories of the past; of Ayrton Senna battling Alain Prost for supremacy; of classic red and white machines dominating for season upon season; of an iconic team writing one of the defining chapters in the motor racing history books. Reuniting such an illustrious partnership brings with it the heavy weight of expectation, but all at McLaren and Honda are working to write a fresh chapter in Formula 1, one that respectfully nods to the past, but boldly looks to the horizon. Today's reveal of the new McLaren-Honda MP4-30 – McLaren's first Honda-powered car for 23 years – speaks volumes about the progressive nature of both companies.

2017 Honda Accord Hybrid launches with best-in-class fuel economy

After a one-year hiatus, the Accord Hybrid is back. Billed as a 2017 model, it goes on sale this spring. Honda has not detailed pricing for the new version, but American Honda Executive Vice President John Mendel says it will be similar to the 2015 model. The big items are 212 horsepower, an increase of 16, and EPA fuel economy ratings of 49 city, 47 highway, and 48 combined miles per gallon. All of those numbers are class-leading for midsize hybrid sedans. On paper the city figure is lower than the previous Accord Hybrid, rated at 50 mpg, but there's a reason. In 2017 the EPA is revising the fuel economy numbers downward to bring them more in line with real-world results. A similar adjustment happened in 2008. The new Accord Hybrid is certified for 2017, while competitors like the Chevrolet Malibu (47 city/46 hwy/46 combined) and Toyota Camry (43/31/39) use the current rules. Honda says the improvement is about four percent, so if the new car carried a 2016 sticker, the highway figure would be as high as 52 mpg. View 19 Photos Honda's reveal is light on other details about the new Accord Hybrid. The company stated only that the fuel economy gains come from a total re-engineering of the powertrain that includes new electric motors and a revised 2.0-liter Atkinson-cyline gasonline engine. A lithium-ion battery pack in the trunk eats up about two cubic feet of cargo space. The physical layout of the hybrid drive is the same as in the previous Accord, with two motors and a single-speed transmission for the gas engine. An explanation of the three drive modes is below. Honda engineers clarified that while the generator motor near the engine usually charges the battery it will also assist the drive motor in sending power to the front wheels at high speeds or loads. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Honda Sensing, the brand's name for its suite of autonomous and electronic safety system, is standard in the Accord Hybrid. That includes lane-keeping assist, adaptive cruise control, autonomous emergency braking, and blind-spot warning. You can't tell that the Accord Hybrid has an aluminum hood by looking, but sharp eyes will pick up the unique wheel and blue accents to the headlights and taillights. Otherwise the 2017 Accord Hybrid looks and feel exactly like a conventional Accord, save for the "EV Mode" button on the right side of the center console.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.