2008 Honda Accord Ex-l Coupe 2-door 2.4l on 2040-cars

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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Junkyard Gem: 2000 Honda Passport 4WD

The suits at American Honda Motor Company must have spent the bulk of the 1990s tearing out their hair in frustration as their rivals raked in big money from the sales of ever-more-profitable SUVs, even as American car shoppers lost interest in sedans and hatchbacks. Oh, sure, the Civic-based CR-V appeared here for the 1997 model year and sold well enough, but the lack of a larger SUV pained Honda more with each passing year. With the Acura MDX and Honda Pilot not ready for showrooms until the 2001 and 2002 model years, respectively, some stopgap had to be found. Isuzu stepped up and made a deal with Honda: the Rodeo would get Honda badges and become the Passport, while the Trooper would show up in Acura showrooms with SLX badges (for the 1994 and 1995 model years, respectively). Here's one of those Passports, found in a Denver-area self-service yard. Things got even weirder in the Isuzu/Honda world around the turn of the century, with the Honda Odyssey getting Isuzu badges and being sold as the Oasis. Fast-forward to 2009, and the only Isuzu-badged vehicles available new here were rebadged Chevrolets: the I-Series pickup (Chevy Colorado) and the Ascender (Chevy Trailblazer). The Passport name has some interesting American Honda history, stretching back to the first Honda vehicle sold here (and the biggest-selling motor vehicle in human history): the Super Cub. American Honda Motor Company couldn't use the Super Cub name on our shores, because Piper Aircraft had been selling a small plane called the Super Cub since 1949, so the motorcycle was called the Honda 50 over here. Eventually, this bike got a 70cc engine and became the Honda C70 Passport, sales of which continued through the middle 1980s. That means the Passports sitting in your local Honda dealership right now got their name from a one-cylinder motorcycle. General Motors has a Passport connection as well; when GM created the Geo brand to sell rebadged Isuzus, Suzukis, and Toyotas in the United States, it created a marque called Passport to sell the Daewoo LeMans as the Optima in Canada (all the other vehicles sold by Passport dealers were Isuzus). So, Honda's need to offer SUVs in its American dealerships led to an arrangement with GM-connected Isuzu to sell these trucks with a model name bearing links to both companies. So much history in the junkyard! Just as Geo-badged Toyota Corollas (mostly) got Delco radios, so did the Passport get Honda radios.

1997 Acura Integra Type R auctioned for $63,800

The Acura Integra, also known as the Honda Integra, was a front-wheel-drive sport compact car that neatly slotted between the Honda Civic and the Honda Accord. The Integra's sportiness wasn't just in its design, as there were a number of quite powerful engine choices for it, and some handling improvements. The mid-to-late-1990s second-generation car was available as the nearly-200-horsepower Type R version, which made a lasting impression no matter if you were an Acura customer, a Honda customer, a British motoring journalist putting the car through its paces in Wales or a PlayStation Gran Turismo gamer driving a virtual Integra at a fictional race track. The bug-eyed, sharply detailed Integra Type R, complete with a strengthened chassis, lightened spec, white wheels and a sizable rear wing, was an instant classic, and two decades later their values are definitely on the rise. No wonder, as they've been called the best-handling front-wheel-drive cars made, and there's some strong competition for that title. However, while the Integra Type R was sold new in limited numbers (just 320 units for the U.S. market in 1997), it wasn't envisioned just how much they could be worth in 2018. The past weekend, a certain high point was reached, as a 1,200-mile, Championship White, Acura-badged example was sold at a Barrett-Jackson auction for an eye-watering $63,800 with fees included. That is roughly double what the car cost new, no matter how new-condition it is. Perhaps the $60K+ sale price for the Type R was foreboded by a particular Florida-based car selling for $40,750 in late June, on Bring a Trailer. That car wasn't even in as-new condition, as it had already accumulated almost 60,000 miles. While these prices might reflect in the values of other used Integra Type R cars and even the more regular-issue, 170-horsepower Integra GS-R models, it might turn out be a blessing for the existing examples not ravaged by road salt or modding in usual Honda fashion, or stolen and parted out: As the values for Type R's keep climbing, it provides even more of an incentive for Type R owners to keep their cars in good or excellent shape. We're just hoping for a sweet spot there, so that the Integras won't all be mollycoddled and cocooned for fear of depreciation — these cars need to be used, out on the road with the VTEC singing, nearing 8,500 rpm. That's what they were designed for.