1997 Honda Accord Lx 2 Door Coupe on 2040-cars

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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

This P-51 Mustang replica flies with a Honda Odyssey engine

The legendary WWII P-51 Mustang fighter ranks right up there with hot dogs, baseball, and apple pie. So sought after is the original Mustang that one of the 200 or so airworthy P-51s left will run you at least $1.5 million. That's why there's a thriving replica market with three-quarter-scale aircraft like this Titan T-51D Mustang. It looks every bit the part until you crack open the cowling and find not a howling Rolls-Royce Merlin V12, but the V6 from the Honda Odyssey minivan. To be precise, the Titan T-51 uses Honda's J35A6 60-degree SOHC V6. It's one version of the ubiquitous J-series engine, found in the Odyssey minivan as well as the Honda Pilot. Other variations of the Ohio-built powerplant pull duty in the Accord and several Acura models. But why a Honda V6? Titan Aircraft president John Williams says the company began production of the T-51 with a Rotax 912F four-cylinder boxer engine, but its 100-horsepower output wasn't cutting it for customers. They wanted "more power and more noise." So the search began for a lightweight, easily-packaged V6, leading first to a Suzuki 2.5-liter with 160 hp. "Our guys still wanted more power, so the next choice was either going to be a Chevy V8 or a Honda V6. The Honda is a little bit lighter and from a V6 standpoint, it's a brute. In the Honda Pilot or the Odyssey, it's rated from 240 to 250 horsepower," Williams explains. Converting the V6 to an airworthy powerplant requires minor modifications, such as swapping the stock engine control unit (ECU) for an aftermarket one. Car-specific parameters for things like anti-knock sensing and rev limiters simply don't work well in the air. "You don't want your timing retarded when you're trying to clear a tree," Williams chuckles. With a hotter Acura camshaft and exhaust modifications, the naturally aspirated Honda engine makes about 300 hp in the T-51D, Williams says. The V6 mates to a custom gearbox designed to yield a 2-to-1 reduction for the propeller. Rather than the original Mustang's crankcase oil, the Titan's nosecase uses automotive gear oil. And while the engine can obviously use regular unleaded from any gas station, it runs well on the 100-octane low-lead aviation fuel commonly found at airports. The T-51 is a kit airplane that buyers can build themselves for less than $100,000. And like most kit manufacturers, Titan offers a builder-assistance program to help with assembly.

Subaru and Honda set all-time single-month U.S. sales records in August

While the U.S. and Japan continue to hash out the details for a new trade deal, American customers showed just how much they love Japanese automobiles. Both Honda America and Subaru of America exceeded expectations in August and set all-time sales records for units moved in a single month. The booming business was led, in part, by the Honda CR-V and Subaru Crosstrek, both of which posted their best sales months ever.  For Subaru, August 2019 marked the best sales month in company history and a claimed 93 straight months of yearly, month-over-month growth. Subaru sold 70,039 vehicles, which beats the December 2018 record of 64,541 vehicles. Top sellers were the Outback (17,110), the Forester (17,076), and the Crosstrek (15,860). The Ascent notably saw a 72.8 percent increase in sales compared to August 2018 with 7,319 sold.  Honda America, which includes Honda and Acura, sold 173,993 total vehicles, 158,804 of which were Hondas. That's up from 147,903 total sales in August 2018. Honda achieved these numbers with strong sales across its lineup, despite the less consumer interest in sedans in general. In August 2019, Honda sold 44,235 CR-Vs (the most ever in a single month) 14,381 Pilots, 10,190 Odysseys, 34,808 Civics, and 30,558 Accords. Acura's SUVs continue to be the company's best-sellers with 5,976 MDXs sold and 5,459 RDXs moved.  By the Numbers Earnings/Financials Honda Subaru Car Buying Crossover Sedan sales subaru crosstrek