Honda Element Orange Ex Awd on 2040-cars

Auto blog

Acura organizes new business division to confront falling sedan sales

Honda and Acura North America have announced a major restructuring of operations in hopes of turning around Acura's flagging business. For 2013, sales for Acura's sedans dropped 10.4 percent, while its CUV sales grew by 21 percent. The newly formed Acura Business Planning Office will attempt to right the ship.
As part of the restructuring, Acura is promoting Erik Berkman from President of Honda R&D Americas to lead a new division called the Acura Business Planning Office. Berkman has been with Honda since 1982 and led development of the 2006 Accord. He was also the first US engineer to head North American research and development and has been head of Honda Performance Development since 2008. "Erik's appointment to the new Acura Business Planning Office is a clear indication of the high priority we place on Acura," said Honda spokesperson Jeffrey Smith to Automotive News.
American Honda Motor President and CEO Tetsuo Iwamura is also going to be working to improve the business. He has been elected chairman of American Honda's board, and has simultaneously taken the new position of Corporate Brand Officer to improve the management of the company's brands.

2019 Honda S2000 roadster rumors swell

Our friends over at Car and Driver have been speculating about a possible S2000 roadster from an unnamed insider source. While there's not much to go on, it certainly squares with a steady drumbeat of sporty car innuendo surrounding the company. Let's briefly connect the dots and see if a Honda S2000 might be on the way by 2018, as the rumor says. The little roadster pictured above? Definitely not what a new S2000 would look like. That's the S660, which is sold in Japan and shares some components with the N-Box and N-One microcars. As we told you last year, after some hints that it would come to the US, Honda's brass decided it was too small. That was disappointing, but probably the right call. On the other hand, Honda finally brought out the 2017 Acura NSX, which may have its flaws but still represents a unique platform that the company spent a great deal of yen building ( in Ohio, by the way). It's that bit that the rumor hinges on: Honda's willingness to develop unique platforms for its sporty models. It'd need that for an S2000 revival, because there's certainly no Honda model that could donate its underpinnings at this moment. Honda execs have been clear that the company is under pressure from dealers over the lack of verve in the company's lineup. American Honda Executive Vice President John Mendel told Automotive News last year that dealers "want anything in the sports car world. They're going, 'Gimme a sports car.' They want a retractable hardtop; they want a high-horsepower $20,000-sports car. Because that's the nature of what they do." Honda is allegedly going to utilize some sunk cost by employing the new Civic Type R's engine in this roadster. That 2.0-liter turbocharged four makes 306 hp in the Civic, and would make slightly less than that in the S2000, according to the rumor. At this stage, these rumors are mostly wishful thinking fanned by the flames of dealer pressure for sporty models. We hope Car and Driver's insider has it right, because the S2000 was a phenomenal car that deserves a follow-up – and Honda deserves more fun cars in its American showrooms. Related Video: Featured Gallery Honda S660: Honda Meeting 2015 View 15 Photos News Source: Car and Driver Rumormill Acura Honda Convertible Performance roadster honda s660 rumors

Honda Civic Hatchback production design pops up in patent shots

Here's a surprise (not!) – the production Honda Civic Hatchback is going to look almost exactly like the concept Honda Civic Hatchback. We can make this judgment based not on common sense, but on a round of patent images uncovered by the Hondaphiles over at the CivicX forums. Notice we said "almost exactly like the concept." There are some obvious changes on this new five-door hatch compared to the Geneva Motor Show showcar, particularly on the front and rear fascias. In back, the twin center-exit exhausts are gone (boo – though those might come back for hotter Si or Type R models), with no visible outlets on these images. In front, the overall look of the fascia is the same, but we're betting it will be toned down – expect less gloss black trim and a smaller chin spoiler. While it goes without saying, the new Civic Hatch will also ditch the more traditional concept car trimmings. Those big wheels, aggressive side sills, and neon-green accents also won't make production. But the good thing here is how true the production model will stay to the concept. The rear spoiler is still there, and the overall look of that shapely rear end is unchanged. And of course, from the B-pillar forward, this is the same Civic we've enjoyed in both Coupe and Sedan varieties. While it's a safe bet that these images are legit, we couldn't find anything in the US Patent and Trademark Office's website. We've reached out to Honda to get confirmation on these pics. Stay tuned. Related Video: