1989 Honda Civic Si on 2040-cars

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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Watch the very first Honda N600 be brought back to life

Since Honda announced the restoration of the first N600 hatchback in America – the very first car it sold here – and its related video series, we've been eagerly awaiting the finished product. Well, it's done, and the company has released the final installment, which shows the car before and after. It's an impressive transformation. The restoration was done by Tim Mings, who specializes in restoring N600s and their sportier looking siblings, the Z600s. He performed a ground-up restoration, from the interior to the car's 600-cc, 9000-rpm, two-cylinder engine. Now that it's finished and has made its debut at the Japanese Classic Car Show in California, it will head off to the company's museum. You can see the results of Mings's hard work in the video above. If you want more details on specific parts of the restoration, you can also check out Honda's playlist on YouTube. Related Video: Image Credit: Honda / YouTube Honda Automotive History Hatchback Classics Videos honda n600

Honda launches Project Drive-In to save these American icons

Honda wasn't really a major player in the automotive industry when drive-in movie theaters were popular in the US, but the automaker is doing its best to preserve the place where automotive and cinema histories collide. Using Project Drive-In, Honda is helping bring awareness to a story we brought up last month, where we saw how a move away from 35-millimeter film could put some of the few drive-in theaters remaining in the US out of business.
As production studios switch to digital film, theaters are required to upgrade to digital projectors, which Honda says will cost about $80,000 for drive-ins. While Project Drive-In asks people to donate money to the cause or pledge to go to a drive-in theater, Honda will also be donating projectors to five of the remaining drive-ins based on votes received on its website. Scroll down to watch a short video describing Project Drive-In, and be sure to vote, pledge and even contribute to save the drive-ins.