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Honda to spool up turbos, workforce with F1 tech

Honda has had a longer and more tumultuous relationship with Formula One than just about any other automaker. It had only been building cars for four years before it entered F1 in 1964 as the first Japanese team in the series, winning its first race the following season but shuttering the program a few years later. Honda came back to power the likes of Williams and McLaren to several World Championships in the '80s and '90s, but things took a downturn when it started a partnership and ultimately took over British American Racing. After pouring untold billions into the effort, the economy tanked, and Honda ultimately sold the team, which subsequently claimed the championship - under new ownership and Mercedes power. Now Honda is gearing up to return in 2015 with a new turbocharged V6 hybrid powertrain it's supplying initially to McLaren, which in turn is switching back to Honda from nearly two decades with Mercedes.
So why return to F1 now? That's precisely what Autoblog asked Honda's Global President and Chief Executive Takanobu Ito (pictured above with McLaren chief Martin Whitmarsh) while visiting his office in Tokyo. While he wouldn't reveal specifics (like when his company's new engine would be available to other teams, as it most certainly will in the long run), Ito-san was clearly happy to discuss the motivation behind the move and the value he feels it brings to the company and its products.
Ito pointed toward the proliferation of motors within Honda's powertrains as a development he hopes to take to road from track

Fernando Alonso expects to retire after McLaren-Honda

When Fernando Alonso was three years old, his father gave him a model of a McLaren-Honda grand prix car. That's where his path to Formula One started, and it's where he wants his career to end as well. Speaking with Autosport, the two-time world champion indicated that he intends to retire after he's done at McLaren, rather than switch to another team. Of course, he didn't indicate just when that would be, but as far as he's concerned, the road ends in Woking. The highly rated and immensely successful Spanish driver has been on the grid for fourteen years now. He started out with Minardi (precursor to Toro Rosso) in 2001, then spent four seasons with Renault, where he scored back-to-back world titles. He then switched to McLaren for one year, where he won four races, then back to Renault for another three where he and the team fell off their form. Fernando subsequently switched to Ferrari where he spent the last five seasons, thrice finishing second in the world championship but never quite managing to clinch an elusive third title. This year he's back at McLaren but has had a bumpy start. After crashing during a pre-season test session, he sat out the season opener, and failed to finish the second round in Malaysia. He's now in Shanghai preparing for this weekend's Chinese Grand Prix. Like this writer, he'll be turning 34 in July, making him the fourth oldest driver on the grid this year. So he's still got a good few years in him, and will likely want to see the troubled rekindling of the McLaren-Honda partnership through to winning form. But while nobody can tell what the future will bring, it looks like any other team that hopes to lure the champ away could end up disappointed.

Honda could halve its US lineup without crimping its sales much [w/video]

Taking a detailed look at the Honda lineup in the US, it isn't hard to see the strength of some models and the weaknesses of others. A recent report on Autoline Daily points out that its five core models - the Accord, Civic, CR-V, Odyssey and Pilot - make up a full 93 percent of Honda's sales in the US. Through April, Honda has sold 419,798 vehicles, and 389,474 of them were from these core models; not to mention the fact that the Accord was the top-selling car in the US last month.
This means that Honda could technically cut six of its 11 models and only lose about 5,000 sales per month. Of course, this is just some data crunching and there is no reason to believe that Honda is planning to kill off any of its models in the near future. In fact, it seems to be committed to the Ridgeline, while Japanese-made models that may actually lose money for Honda still fill unique voids. Scroll down for the video report - fast-forward to the 1:43 mark for the Honda info.