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Honda ready for 'late 2016' arrival of Clarity Fuel Cell in US

Two years ago at the LA Auto Show, Honda showed off the first concept for what we now know is the Clarity fuel cell vehicle. At the time, Honda said it would arrive at some point in 2015. Since then, Honda has said simply that the Clarity would arrive some time after the March 2016 on-sale date in Japan and even gave itself an out in case the debut slipped to the first half of 2017. Yesterday, at a preview event at the Honda Advanced Design Studio in downtown LA, Honda narrowed that down a bit more to, "late 2016." Honda representatives said this was all still in line with internal targets for the US launch of the car. They already know when the car will arrive here, but are not yet able to say, since things like crash tests and other homologation issues could still change the timeline. The company is happy to see the expansion in the number of hydrogen refueling stations in California and is working a number of dealers in the Los Angeles and San Francisco Bay Area to get them ready to sell the Clarity. Everything that has happened since the company officially set its internal fuel cell clock has been going to plan, Honda representatives told AutoblogGreen. Hydrogen fuel cell vehicles from Hyundai and Toyota are available now, while those from other automakers (like BMW and Nissan) may arrive in or after 2020. Honda still won't confirm, on the record, that an all-electric model will be the third vehicle to use the platform that the Clarity and the upcoming plug-in hybrid (due in 2018) use, as we suspect. But, during a casual discussion about Honda happenings, I heard one executive say that he's busy working on the follow-up "products" that will use the platform, so this remains something to keep in mind. We recently got the chance to drive the Clarity in Japan, which you can read about here.

United States drivers buying fewer Mexican-made cars

Crossovers and pickup trucks are not only growing in market share, they're also more profitable than cars. A crossover on the same platform as a sedan retails for thousands more, despite similar components. It's one of the reasons we've seen automakers rapidly shifting production of their sedans and hatchbacks to Mexico, where cheap labor preserves the thin profit margins on these inexpensive vehicles. But as the market continues to shift in the United States, Mexico is getting burned by its lack of product diversity. The country's auto exports, which are heavy on cars, suffered a 16-percent drop last month, Automotive News reports. In total, year-over-year exports fell from 233,515 to 197,020 last month, while year-to-date exports are down by 7.4 percent, from 922,029 to 854,118. The number one culprit? America – which usually accounts for 75 percent of Mexico's exports – and its appetite for crossovers and pickup trucks bolstered by cheap gas prices. While Mexico does build some light truck models – AN specifically calls out the Ram 2500, Honda HR-V, GMC Sierra, and Toyota Tacoma as export leaders – the vast majority of vehicles rolling out of its factories are sedans and hatchbacks. In fact, the three biggest drops in Mexican exports came from companies whose south of the border factories only build cars – Ford (Fusion/Lincoln MKZ and Fiesta), Mazda (Mazda3), and Volkswagen (Golf and Jetta). Mexican Automotive Industry Association President Eduardo Solis told AN the export shortfall will likely be sorted out sooner rather than later, thanks to a pair of new factories – a Kia car factory and an Audi SUV plant – that are coming online by year's end. The two facilities will add around 100,000 vehicles to the country's export totals, which Solis said should leave the industry on the verge of breaking another export record in 2016. But how sustainable will these record-breaking years be? Slapping an "Hecho en Mexico" sticker on a new German SUV won't be enough to change the fact that Mexico's product mix is tilted too heavily towards body styles that are not growing in volume. Mexico's record-breaking export years probably aren't at an end, but we'd argue they're certainly under threat. News Source: Automotive News - sub. req.Image Credit: Omar Torres / AFP / Getty Images Plants/Manufacturing Ford GMC Honda Mazda RAM Volkswagen Truck Crossover SUV Mexico

Honda could halve its US lineup without crimping its sales much [w/video]

Taking a detailed look at the Honda lineup in the US, it isn't hard to see the strength of some models and the weaknesses of others. A recent report on Autoline Daily points out that its five core models - the Accord, Civic, CR-V, Odyssey and Pilot - make up a full 93 percent of Honda's sales in the US. Through April, Honda has sold 419,798 vehicles, and 389,474 of them were from these core models; not to mention the fact that the Accord was the top-selling car in the US last month.
This means that Honda could technically cut six of its 11 models and only lose about 5,000 sales per month. Of course, this is just some data crunching and there is no reason to believe that Honda is planning to kill off any of its models in the near future. In fact, it seems to be committed to the Ridgeline, while Japanese-made models that may actually lose money for Honda still fill unique voids. Scroll down for the video report - fast-forward to the 1:43 mark for the Honda info.