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Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.

Honda Civic Type R blitzes five iconic European circuits

European automakers habitually produce some of the best hot hatches. So it took the revival of a Japanese legend to beat them on their home turf when the Honda Civic Type R stole the front-drive lap record at the Nurburgring away from the likes of Renault and Seat. Volkswagen struck back and reclaimed the prize for Europe with the new Golf GTI Clubsport S, but rather than return to the Green Hell for another attempt, Honda took revenge on five other Grand Prix circuits across the continent. The campaign started in April at Silverstone, where three-time British Touring Car champ Matt Neal set a lap time of 2:44.45 in the wet, then returned once it was dry to beat his own time at 2:31.85. With the front-drive record at the home of the British Grand Prix now in hand, Honda moved on to Belgium, where factory driver Rob Huff tackled Spa-Francorchamps and its infamous Eau Rouge complex to set another lap record at 2:56.91. Then it was off to Monza, home of the Italian Grand Prix, where the Civic Type R – still mechanically unmodified and on road tires – set another record at 2:15.16 at the hands of World Touring Car Championship driver Norbert Michelisz. Former F1 driver Tiago Monteiro was supposed to tackle the Estoril next, until he was taken out of commission in a WTCC crash. So on short notice, the series' safety-car driver Bruno Correia stepped in and lapped the former home of the Portuguese Grand Prix in 2:04.08. The last record fell at the Hungaroring where Michelisz returned to the cockpit and set another front-drive lap record at 2:10.85 last week. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Honda Civic Type R sets new benchmarks at five legendary European race circuits - Honda announces new benchmark times set by Civic Type R at five legendary European circuits - Lap times achieved in standard production car with no mechanical modifications - Benchmarks set at Silverstone, Spa-Francorchamps, Monza, Estoril and Hungaroring - Stars of Honda's WTCC and BTCC squad pilot Type R throughout five circuit campaign Honda's 'race car for the road' Civic Type R has crisscrossed Europe in an effort to set new benchmarks for front wheel drive production cars at five legendary circuits across Europe.

2016 Honda Civic First Drive [w/video]

Before diving deep into the presentation for the 2016 Civic Sedan, Honda reps reminded us that the last generation of the car sold very well, thank you. Launched for the 2012 model year, and conspicuously updated for '13, the ninth-generation of Honda's Everyman Sedan was dinged in the media for its lack of innovative powertrains, a drop in refinement relative to the newest competitors, and generally staying the course instead of blazing a trail. That Civic still sold hundreds of thousands of copies. But at the presser for this new car, the sense of relief in moving forward, and excitement about the future, was palpable. Striking up the band and fawning over a new car is the job of Honda's staff, of course, but after driving the '16 Civic for myself, it was clear why the gushing seemed so genuine. This is a new machine, soup to nuts, built to draw crosshairs on the best compact cars in the world. To do that, Honda prioritized overall refinement, the steering experience, a quiet cabin, and high-speed stability as areas in which the tenth-gen car must excel. Those are new areas; the company accepts that things like excellent fuel economy and safety are elemental parts of any Civic by now. Having driven the current version of most every competitor, I set out to see if Honda could make good on that lofty and diverse set of goals. View 40 Photos Honda prioritized excellence in overall refinement, the steering experience, a quiet cabin, and high-speed stability. The new Civic powertrain lineup gives the model an immediate leg up. For 2016, Honda is bringing two new four-cylinder engines to the game: a naturally aspirated 2.0-liter, and a turbocharged 1.5-liter. I got a small sample of the 2.0L engine – it's generally up to the task of carrying Civic sales in bulk – but I spent most of my day with the more exciting 1.5T. (That's mostly what Honda brought along; the engineers are clearly proud of this motor.) The top three trim levels will include the 174-horsepower, 162-pound-feet turbo engine, connected to a continuously variable transmission. The added power makes sense for the more expensive versions of this car, as the easy acceleration it offers is a real luxury. Most drivers will appreciate that there's less "turbo-y" feeling to this engine than just about any I've ever experienced. Full torque output starts at 1,800 rpm – and sticks there right up to the 5,500-rpm horsepower peak – but there's no drama around the power coming on.