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Honda sets record for lowest fuel consumption in Europe

If fuel economy over a long distance is of paramount importance, diesel continues to be a fantastic choice of fuel. Honda is the latest company to show that by earning a Guinness World Record for the lowest consumption in a car across the 24 contiguous countries of the European Union. The company's Civic Tourer wagon with a 1.6-liter i-DTEC diesel managed the equivalent of 83.5 miles per gallon over 8,387 miles. The 25-day journey was undertaken by Fergal McGrath and Julian Warren – members of Honda's European research and development team. They started from Belgium on June 1 and returned there on June 25 having driven around 7.5 hours each day. Over nearly a month of driving, their wagon only needed its tank filled nine times, and it averaged 932 miles between visits to the diesel pump. The Civic's results are impressive no matter how you look at it. The wagon handily beat the model's stated fuel economy of 61.9 mpg. The crew also beat the recent US record of 81.17 mpg over 8,233.5 miles in a Golf TDI for the best non-hybrid mileage across the 48 contiguous states. Guinness required that the Civic be unmodified from the standard car, and the same two drivers had to pilot it the whole way. The economy was certified via several redundant pieces of evidence, including a logbook, GPS, video, and photographs. McGrath and Warren credited their success to good route planning and smooth driving. Honda sets new GUINNESS WORLD RECORDS™ title for fuel efficiency, averaging 2.82 liters per 100km (100.31mpg) in 13,498km (8,387 mile) drive across 24 EU countries July 7, 2015 - Honda has set a new GUINNESS WORLD RECORDS title for 'Lowest fuel consumption – all 24 contiguous EU countries (all cars),' recording an average 2.82 liters per 100km (100.31mpg) over 13,498km (8,387 miles), in a 25 day drive across all 24 EU contiguous countries. Behind the wheel of a Honda Civic Tourer 1.6 i-DTEC for the entire journey were two members of Honda's European Research & Development (R&D) team, Fergal McGrath and Julian Warren, who took on the challenge to further demonstrate the impressive real-world fuel economy of the Tourer. The remarkable distance travelled is similar to the team driving to Australia from their home in the UK, stopping just nine times to refuel. The car achieved an incredible average 1500km (932 miles) on each tank of fuel, at a total fuel cost for the whole journey of just 645 Euros* (GBP459).

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

The 2016 Honda Civic desperately needs the cool kids

"... I am contagious, I am breaking down ..." Oh, that's the song. The 2016 Honda Civic's launch party was just so achingly cool. Honda showed off its 10th-generation Civic Sedan Wednesday at YouTube Space LA, and livestreamed it for the world to see. I was standing across from a band whose song I knew but name I didn't (turns out it was Night Riots), and near people in knit caps and tattoos cheering them on. Honda is stoked on this epic new Civic, guys. This all sounds like another cynical marketing attempt to capture the attention of people my age. The ones studies suggest hate driving and have no interest in cars, according to old people and their old muscle cars. Last year, Audi released a whole guide on how to sell the A3 to Millennials. We do love our aggressively targeted campaigns. It's like the Civic became what your Aunt Hattie replaced her '93 Achieva with. In fairness, the 2016 Civic has a hell of a lot riding on its more chiseled shoulders. The Civic long had a following among new, young buyers looking for their first new car, who then just kept buying them because they loved them so much. That sort of fell apart with the ninth-generation Civic, a car so removed from its ancestry in terms of feel, looks, and overall spirit. It's like the Honda Civic became what your Aunt Hattie replaced her '93 Achieva with. It's shown in the sales figures. In 2014, the Accord became Honda's car with the most buyers under the age of 35. The HR-V and CR-V SUVs also represent more of what buyers want these days, with rugged looks and available all-wheel drive. It's no cakewalk for the Civic anymore. Clear past the clutter of the band and the fog of the reveal, and the 2016 Civic already looks like it has the things young new-car buyers look for when they go shopping. Show-car styling, the promise of good fuel economy, Android Auto and Apple CarPlay, and lots and lots of features. The first of the new Civics Honda showed touts technology, refinement, and content more than the fun-to-drive characteristics. Enthusiasts may not find much comfort in the fact you can only get Honda's new 1.5-liter turbo on models equipped with a CVT, now that the six-speed manual has really been relegated to the base LX. But then you were probably waiting for the forthcoming Si, or next year's hatchback model, or probably the new Type-R. The Civic sedan targets the mainstream, and this time, the mainstream is the under-35 crowd.