2004 - Honda Accord on 2040-cars

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Honda CR-V spot delights with 'impossible' illusions

Mind-blowing car commercials that employ optical illusions and jaw-clenching stunts instead of computer animation are becoming the norm these days, and everybody from Volvo Trucks to Forza Motorsport 5/McLaren are regular contributors to the growing trend. Honda joins the crowd in its latest European commercial for the CR-V 1.6 i-DTEC Diesel, and uses well-placed props and well-drawn imagery to trick viewers into seeing the "impossible."
The old-fashioned optical illusion is alive and well in Honda's "An Impossible, Made Possible" spot, so go ahead and watch it and the making-of video below.

Acura ILX headed for Civic-like early upgrades

The not-yet-ready-for-primetime 2012 Honda Civic saw it quickly returned to sender for refurbishment, now the Acura ILX is headed in the same direction in its very first year. Automotive News reports that the small, Civic-based sedan from Honda's luxury brand isn't meeting sales expectations, with an annualized rate of 22,000 to 24,000 sales instead of the 30,000 the company is after. More telling is that the ILX "is being outsold by the Buick Verano, Volkswagen CC and Audi A4," and, except for two months since it launched, it has also been outdone by the Acura TSX it is meant to replace.
Part of the cause has been the 2.0-liter, four-cylinder engine: its 150 horsepower to motivate a sedan that can weigh up to 2,970 pounds doesn't offer the kind of performance or value experience that buyers in the segment respond to. Another big issue is that the top-level 2.4-liter engine is only offered with a six-speed manual even though most buyers of the highest trim don't really want to shift their own gears. Lastly, the ILX might not put enough space between it and its frugal underpinnings - our first drive review pegged it as "the world's nicest Honda Civic."
An automatic transmission is on the way for the 2.4-liter, but it isn't clear when. And while Honda admits that the 2.0-liter is underpowered and Automotive News says it's on the way out, the company hasn't yet said how that situation will be corrected.

McLaren MP4-X concept shows innovation won't die in F1's future [w/video]

Despite things like turbocharging and kinetic-energy recovery, today's Formula One cars look more or less like the ones that lapped the world's race tracks 20 years ago. Sure, they're much more aero intensive, but the basic look is the same. McLaren, which probably had some serious free time this season considering its misfortunes, has imagined a futuristic F1 car that adopts many innovative and somewhat controversial additions. It's called the McLaren MP4-X, and the most obvious change is the closed cockpit. The death of Jules Bianchi, the accidents involving Maria De Villota and Felipe Massa, and even the death of Ayrton Senna could have all potentially been avoided by adopting a strong closed-cockpit design, like the one advocated here by McLaren. It's also worth pointing out that this design is a boon for aerodynamics. Inside that cockpit, drivers would enjoy an augmented reality display system, sort of like that used by F-35 Lightning II fighter pilots. There'd also be an independent head-up display that McLaren claims could be used to transmit info about race position and flag status. So basically, the kind of data you'd get playing Forza Motorsport or Gran Turismo. Speaking of safety, the MP4-X's entire chassis, beyond the closed roof, would be far safer thanks to the use of "negative-stiffness material structures." Essentially, these materials can soak up the force of an impact and then bounce, for lack of a better term, back into shape. And if you're thinking like we are, this sounds like McLaren wants 900-horsepower bumper cars. Of course, 900 hp is speculation on our end. McLaren is deliberately vague on the powertrain of this concept. Advanced hybrid powertrains aren't surprising, although the team's mention of inductive, wireless charging on tracks sounds like the stuff of Formula E's dreams. In a move that McLaren says "tears up the rulebook," the MP4-X would see a return of ground effects. The underbody would feature enormous venturi tunnels to suck the car to the track. Alongside active aerodynamics that tweak the its shape for turns and straights, this concept McLaren would be both more slippery and offer more downforce than today's cars. There's a lot more on the MP4-X concept than we can talk about here, so head over to McLaren Honda's official website for all the nitty gritty details on this car's advanced systems, including solar cells, advanced tire sensors, and even virtual logos. It all sounds very, very cool.