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2021 GMC Canyon gets AT4 trim and a 'more upmarket' Denali

The AT4 train continues at GMC, with the 2021 Canyon AT4 climbing to altitude in Vail, Colorado, to announce its arrival. The off-road package, teased during the Sierra HD launch last year and already rolled out on the Sierra and Acadia, replaces the Canyon All Terrain trim. The rectangular grille goes away, the new rig picking up a larger, Sierra-like grille with a dark chrome surround and vertically-oriented fog lights. And because nothing says off-road badass like red recovery hooks, of course there's a pair peeking out from under the tweaked lower bumper. Otherwise, all the All Terrain kit carries over, like the tuned suspension with Advanced Hill Descent Control, transfer case skid plate, automatic locking rear differential, and 31-inch Goodyear Wrangler DuraTrac® tires on 17-inch aluminum wheels. Inside, the headrests are embroidered with AT4 logos, and Kalahari stitching is exclusive to this trim. GMC also announced a more polished Denali trim, without providing any photos. The coming pickup adopts a grille with a "more sculpted and layered pattern," plus five-inch chrome assist steps, and 20-inch Diamond Cut aluminum wheels that we'll assume come in a different pattern than the current 20-inch Diamond Cut aluminum wheels. The cabin goes upscale with open-pore ash wood trim and aluminum trim, a new Cocoa/Dark Atmosphere color theme, and unique stitching. Both the AT4 and Denali offer the same two engine choices. There's either the 3.6-liter V6 throwing out 308 horsepower and 275 pound-feet of torque, shifting through an eight-speed automatic, or the 2.8-liter Duramax diesel producing 181 hp and 369 lb-ft, shifting through a six-speed auto. The 2021 trucks will be available later this year, pricing to be announced closer to the on-sale date. The 2020 Canyon All Terrain starts at $37,695, the 2020 Canyon Denali starts at $41,595. Featured Gallery 2021 GMC Canyon AT4 View 11 Photos Related Gallery 2021 GMC Canyon AT4 View 11 Photos GMC Truck Luxury Off-Road Vehicles

GM already raising prices on 2014 Silverado and Sierra pickups

General Motors must be pretty pleased with sales of its two newest pickups, the GMC Sierra and Chevrolet Silverado, as it's announced price hikes for both models, as part of a planned price tweak.
Prices will be bumped by as much as $1,500, although weirdly, they'll be offset by as much as $1,500 in cash-back offers through the end of October. Fox Business reports that GM spokesman Jim Cain said of the price hike, "With the sell down of the '13 models nearly complete, this price adjustment was planned and is a normal part of business."
The move, as Fox is quick to point out, is an interesting one, as sales of the twin pickups struggled last month relative to the Ford F-Series, while both of GM's crosstown competitors have been aggressively undercutting Silverado and Sierra prices. The F-150 starts at $24,070 and the Ram 1500 comes in at $23,600, not counting any cash on the hood. A base Silverado, meanwhile, retails at $25,575.

Buyers ditching expensive European sedans to buy expensive American trucks

The New York Times ended the automotive week with a story that adds numbers and context to a range of other stories, from the crossover craze to the increasing median price of a new car to ever more grandiose pickup trucks. The NYT piece reveals that the shift to larger vehicles isn't merely about the average U.S. buyer swapping the midsize sedan for a Ford Edge. Luxury buyers are migrating from plush sedans to plush SUVs and trucks that creep close to six-figure prices, and the Detroit Three are running Treasury presses because of it. From 2013 to 2017, the truck category — everything from pickups to minivans — climbed from 30 percent of the market to 41 percent. In January of this year, trucks claimed 66 percent of new vehicle sales. At the milk-and-honey end of profits, GMC alone accounted for 11.3 percent of all vehicle sales over $60,000, not just trucks. That puts the luxury truck maker behind Mercedes-Benz and Ford, The Blue Oval's feasting on Lariat, King Ranch and Raptor versions of the F-150, which make up more than half of that pickup's sales, putting it ahead of Chevrolet, Porsche and Lexus on the high-dollar sales list. The average transaction price of a GMC in Denali trim last year was $56,000; it's easy to see why, when one dealer told the NYT he just swapped a 2012 BMW 550i for a $71,000 GMC Sierra Denali. That truck starts at $52,900. The NYT started its story with a buyer who took home a Ford Raptor instead of an Audi A6, and optioned that $50,020 Ford Raptor close to $80,000. Over at Lincoln, the new $72,055 Navigator — the one so popular that Ford will increase production — crossed hands for an average sale price of $77,000 in January. And a Jeep dealer told the NYT that the two $93,000 Trackhawks he had on his lot "won't be here more than a few weeks." While trucks head up in sales volume and price, cars are headed so viciously in the opposite direction that "the Detroit Three and even some foreign manufacturers acknowledge they are now losing money on many of the cars they sell." So ... get ready for a lot more crossovers and trucks. Related Video: Find out what vehicle is right for you. Give our Car Finder tool a try.