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New J.D. Power Initial Quality Study puts Porsche, GM in spotlight

J.D. Power and Associates has released its annual Initial Quality Study, and this year, Porsche and General Motors took the spotlight. The study, which asks new car owners to report problems experienced during the first 90 days of ownership, found that overall, the industry averages 113 problems per 100 vehicles.
Porsche managed a score of just 80 problems per 100 vehicles, while GMC took the second spot on the podium with 90. Lexus filled out the top three with 94 problems per 100 vehicles, followed by Infiniti at 95 and Chevrolet at 97. The study also looks at specific models, and found the Lexus LS to enjoy the best initial quality at 59 problems per 100 vehicles.
Interestingly enough, the report found that around two-thirds of most owner problems experienced in the first 90 days are attributable to vehicle design instead of mechanical failure. Specifically - echoing a refrain we've been hearing for the last few years - owners are having a hard time figuring out how to use the technology present in their new vehicles. Head over to the J.D. Power site for more information, or scroll down below for the company's related press release.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2022 GMC Yukon AT4 to offer 6.2-liter V8

A year ago, GM said it was considering making its 6.2-liter V8 available outside the flagship trims of its full-sized SUV trio of Chevrolet Tahoe and Suburban, and GMC Yukon. There has been a year of gnashing teeth on GM forums since the automaker decided to meditate on the issue, but GM Authority reports The General has finally made the call — the 2022 Yukon AT4 will offer the 6.2-liter. This follows last week's news that three 2022 Chevrolet Tahoe and Suburban trims would also add the 6.2-liter as an option. With the Yukon Denali already in the 6.2-liter camp, only the Yukon SLE and SLT will be left out. Those latter two levels will continue to offer the 3.0-liter Duramax diesel as the optional engine, which the AT4 trim cannot take advantage of because the AT4's front fascia and skid plate interfere with the diesel's plumbing. The 5.3-liter V8 that's the standard engine makes 355 horsepower and 383 pound-feet of torque. The 6.2-liter makes 420 hp and 460 lb-ft. As has been pointed out, the 5.3-liter can tow 200 pounds more than the 6.2, but fuel economy is a wash — the 5.3 only gains 1 mpg in the city over the 6.2. This is a pure power play. For the moment, it looks like Yukon AT4 buyers won't need to do anything other than check a box to get the 6.2-liter. That's the opposite of what some Tahoe and Suburban buyers will face when trying to get the 6.2-liter for their rigs; outside of the Premier trim, Chevy put the engine behind a paywall of option packages. Since GMC hasn't revealed pricing for the 2022 lineup yet, we don't know what the surcharge will be for the big engine. The GMC Sierra AT4 pickup charges $2,195 to go from the 5.3 to the 6.2, so that's probably in the ballpark. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.