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The electric Hummer gets a new logo

GM submitted three trademark applications to government offices here and in Canada, as discovered by GM Authority. Two applications went to the U.S. Patent and Trademark Office and the Canadian Intellectual Property Office on February 4 this year, seeking to reserve the new Hummer logo, at the top in the image above. Note, the two logos aren't to scale; they're about the same size all things being equal, but we shrunk the old mark. GM sent a second application to the USPTO on February 7 requesting the brand name "Hummer" for application to "motor land vehicles, namely, automobiles, trucks and sport utility vehicles; bicycles." True, we've seen the new Hummer script stretched across the front of the coming electric pickup in a teaser clip, but the paperwork continues the process of getting the entire continent ready for the alternate universe resurrection of one of America's most notorious brands.     In 2010, gas prices were in orbit, GM committed to closing the Hummer brand, vandals were setting fire to the scattered Hummers left on dealer lots, the Chevrolet Corvette ZR1 made 638 horsepower, the eco-minded revered the Toyota Prius and the Tesla Model S was still two years away. In that year, it would have been hard to say something more bonkers than, "Hummer's coming back in ten years as an electric pickup, its top trim making 1,000 horsepower and 11,500 pound-feet of torque." But here we are. The new logo's squareness connects it to the resolute bluntness of the old mark, yet the thinner font and chopped corners both modernize the old logo and lessen its truculence. The brand appears headed the same way, with lurid specs and square-jawed looks just like old times, but having in LeBron James a more modern take on the hardcore male vibe than it once got from (unpaid) association with guys like Arnold Schwarzenegger. To be fair, old Hummer commercials always featured women in the driver's seat, or men and young boys dreaming of big adventures, or Regis Philbin chatting up models, but the marketing department couldn't — or didn't want to — outrun the lineup's reputation on the street. We'll see how the electric version and its “incredible on- and off-road capability" fare. According to the teaser site, the new Hummer's debut is still on track for May 20. If the brand manages to recreate the old H3T pickup but with an electric powertrain, it's got one buyer right here lined up already. Related Video:

2022 GMC Yukon AT4 to offer 6.2-liter V8

A year ago, GM said it was considering making its 6.2-liter V8 available outside the flagship trims of its full-sized SUV trio of Chevrolet Tahoe and Suburban, and GMC Yukon. There has been a year of gnashing teeth on GM forums since the automaker decided to meditate on the issue, but GM Authority reports The General has finally made the call — the 2022 Yukon AT4 will offer the 6.2-liter. This follows last week's news that three 2022 Chevrolet Tahoe and Suburban trims would also add the 6.2-liter as an option. With the Yukon Denali already in the 6.2-liter camp, only the Yukon SLE and SLT will be left out. Those latter two levels will continue to offer the 3.0-liter Duramax diesel as the optional engine, which the AT4 trim cannot take advantage of because the AT4's front fascia and skid plate interfere with the diesel's plumbing. The 5.3-liter V8 that's the standard engine makes 355 horsepower and 383 pound-feet of torque. The 6.2-liter makes 420 hp and 460 lb-ft. As has been pointed out, the 5.3-liter can tow 200 pounds more than the 6.2, but fuel economy is a wash — the 5.3 only gains 1 mpg in the city over the 6.2. This is a pure power play. For the moment, it looks like Yukon AT4 buyers won't need to do anything other than check a box to get the 6.2-liter. That's the opposite of what some Tahoe and Suburban buyers will face when trying to get the 6.2-liter for their rigs; outside of the Premier trim, Chevy put the engine behind a paywall of option packages. Since GMC hasn't revealed pricing for the 2022 lineup yet, we don't know what the surcharge will be for the big engine. The GMC Sierra AT4 pickup charges $2,195 to go from the 5.3 to the 6.2, so that's probably in the ballpark. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Watch GM's new pickup crash its way to five-star NHTSA ratings

General Motors has just scored a big win with its Chevrolet Silverado and GMC Sierra pickup trucks, acing the National Highway Traffic Safety Administration New Car Assessment Program. The two full-size trucks had already netted a five-star Overall Vehicle Score in their crew-cab variants, but the new testing certifies them as five-star trucks in both regular and double-cab bodystyles, so GM's trucks offer top ratings across the board.
"Our incredibly capable trucks have been engineered to be some of the safest," Gay Kent, GM's general director of Vehicle Safety and Crashworthiness said. "We've designed the vehicle structure, strategically placed high-strength steel and developed the occupant restraint system to achieve high levels of safety performance."
The scores mark the Silverado and Sierra as the first pickups to net five-star scores since NHTSA beefed up their testing regime in 2011, a nice feather in GM's cap as it continues to slug out the pickup truck wars with crosstown rivals Ford and Ram.