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GMC considers adding more vehicles to broaden product line

GMC is considering expanding its product portfolio in the next 10 years to allow it to reach more potential buyers and grow sales, a top executive said Monday. The small and midsize sport-utility-vehicle segments are two possibilities, said Duncan Aldred, GMC sales and marketing vice president. He also said GMC won't make a car, preferring to reinforce its reputation as a maker of trucks and SUVs. "There's plenty of opportunities even if we define ourselves as a we do as a truck and crossover brand," he said. He wouldn't comment on the possibility of adding a Jeep Wrangler-fighter, though rumors have swirled for months that GMC is considering a product to compete with the iconic off-roader. "I can't confirm that ... everything's on the table," he said. He also said that it's possible GMC could get a unique set of underpinnings – all of its vehicles share platforms that are also used by Chevrolet – but it's not needed to differentiate his brand. "I'm very happy sharing underpinnings and everything else," he said. "All of the good-performing automakers do that." Speaking to journalists at a roundtable at General Motors headquarters in Detroit, Aldred said GMC received an investment from GM that is double what the brand has historically spent to fund its growth plans. Advertising spending alone will increase 50 percent this year compared with 2014. The brand rolled out a new ad campaign on Monday, called "Precision," that will underscore attention-to-detail and the premium features of GMC vehicles. Two of the commercials have a sporting theme, and the third focuses on modern menswear. GMC called it a "contemporary interpretation" of the brand's traditional positioning, and it will also continue to use its long-running "Professional Grade" tagline. The premium positioning of the ads come as buyers are increasingly outfitting their trucks as near-luxury vehicles. The percentage of buyers opting for the top-end Denali trim has increased from 17 percent in the middle of 2014 to 21 percent now. The goal is to get Denali to make up 25 percent of GMC sales by the end of 2017, Aldred said. Spurred by the higher Denali take-rate, the brand's transaction prices leapt by $3,000 last year. "It's [Denali] really kind of this jewel in the crown," Aldred said. GMC sales increased 11.3 percent in 2014 to 501,853 units, making it GM's-second-best-selling brand behind Chevrolet.

2014 GMC Sierra

Is the Best GMC Truck Ever Made Good Enough?
We've got a bright aluminum Airstream camper hitched to our rear bumper as we head up Southern California's coast because GMC says that 60 percent of all full-size pickup owners will use their trucks for towing.
Rather than forcing us to absorb its capabilities in a long-winded PowerPoint presentation, the automaker brought us to Los Angeles and handed us the keys to its all-new 2014 GMC Sierra 1500. After jumping behind the wheel of a 5.3-liter V8 model, we drove up the foggy Malibu coast (locals call the soggy early-summer weather "June Gloom") and made our way to the Camarillo Airport for a towing refresher. Once completed, a brand-new 23-foot Airstream was hitched to our aft end and we were pointed towards a campground just west of Santa Barbara.

Spy photos suggest more rugged GMC Sierra HD AT4X is on the way

Ford has the Super Duty Tremor. Ram has the Power Wagon. GM doesn't yet have a really serious heavy duty pickup off-roader, but these spy shots suggest that may be changing. They show a GMC Sierra HD with plenty of height, chunky tires and a prominent skid plate. We suspect it may be an AT4X trim, to slot above the somewhat trail-oriented AT4 already on sale. Despite the heavy camouflage on each end, we can see right away that this GMC has a new front bumper that's turned up at each end, likely to leave some space for getting tires up to obstacles. There doesn't appear to be the air dam that shows up on all other Sierra HD models, either. Under the front end is a very prominent skid plate. Other interesting aspects include the tires. They appear to be the same model of Goodyear Wranglers used on the Chevy Silverado 1500 ZR2, and not the ones currently in use on the Sierra HD AT4. Also, this extra rugged Sierra features a huge exhaust tip, which seems to confirm the Duramax turbodiesel V8 will be available, probably as an option over the gas V8. This is noteworthy since the Ram Power Wagon is only available with a gas engine. Of course the Ford Super Duty Tremor is available with both gas and diesel engines. The regular Sierra 1500 AT4X was only just revealed last October for the 2022 model year. So we would expect that this heavy duty version would make an appearance for either the 2023 or 2024 model year of the model. It could accompany a light refresh of the truck, again similar to the lighter duty model. We expect it will also feature some additional suspension and drivetrain upgrades to help it compete with the Ford and Ram off-roaders. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.