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GMC could have used Jeep's prized grille design on its born-again Hummer

General Motors confirmed it's bringing the Hummer nameplate back on an electric, GMC-badged pickup by publishing a dark photo of its front end. The battery-powered drivetrain under the sheetmetal represents a tectonic shift, but we noticed another flagrant break with tradition: it wears six slot-like inserts instead of seven like on every previous Hummer and countless Jeeps. Adding an extra slot wouldn't have landed GMC in hot water. The seven-slot grille has historically been associated with Jeep, and the company proved it's willing to go to significant lengths to ensure another automaker — especially one it perceives as a rival — doesn't use it. Parent company Fiat-Chrysler Automobiles (FCA) bitterly sued Mahindra over the Roxor's design, including its five-slot grille, and won in 2019, forcing the Indian firm to unveil a redesigned side-by-side for the 2020 model year. And yet, stylists would have very likely been able to get away with it on the Hummer. While General Motors owns Hummer, the brand traces its ancestry to 1970, when American Motors Corporation (AMC) purchased Jeep from Kaiser and changed the name of its General Products Division to AM General Corp. The division manufactured the rear-wheel drive, CJ-based DJ for the United States Postal Service and began developing the Humvee in 1979. Jeep and AM General went their separate ways when Renault began investing in AMC. Foreign companies weren't allowed to own defense contractors, and AMC had more to gain by gradually selling out to Renault than by keeping AM General, so it divested the division to LTV Corporation in 1983. Humvee production started shortly after, but no one protested its seven-slot grille because there was no risk of it stealing sales from a comparable Jeep model. It was manufactured exclusively for the U.S. Army, and civilian sales weren't planned. H2SUV View 4 Photos The original civilian Hummer released in 1992 must have raised more than a few eyebrows but, here again, it didn't directly compete with one of Jeep's off-roaders, so no one complained. It was huge, correspondingly expensive, and its portal axles made the YJ-generation Wrangler wet its pants. It's the H2 concept (pictured above) unveiled at the 2000 Detroit Auto Show that set off alarm bells in Auburn Hills. DaimlerChrysler's lawyers counted the slots in the chrome-plated insert that dominated its front end and shuddered when they reached seven.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2020 GMC Acadia AT4 priced just a little more than the SLT trim

Cars Direct has seen the order guide pricing the 2020 Acadia AT4 at $42,495 after destination; that means a $41,300 MSRP plus $1,195 for shipping and handling. GMC has left a lot of pricing room between the rugged, all-wheel drive AT4 and the dressed-up, top-shelf Acadia Denali with AWD, the latter costing $49,495, a $7,000 difference. The spread's blown out some by what appears to be an $800 increase for the 2020 Acadia Denali with all-wheel drive. The 2019 model costs $48,695. On the other hand, it looks like the 200 Acadia SLT trim has gone down in price. Cars Direct says that model will run $41,995, which is $300 less than the 2019 version that goes for $42,295 after destination. The new price leaves a $500 gap between the SLT-1 model with all-wheel drive and the AT4 trim, a figure that's a no-brainer to justify for any buyers trying to get a more butch curb appeal.     The Acadia AT4 package comes standard with all-wheel drive and the 3.6-liter V6 with 310 horsepower and 271 pound-feet of torque, puts black chrome on the grille, and nabs a set of exclusive 17-inch wheels on all-terrain tires. The other two engines in the lineup are a new turbocharged 2.0-liter four-cylinder with 230 horsepower and 258 pound-feet of torque, and cylinder deactivation. That motor will be the standard kit on the SLT and Denali trim levels, supplanting the 3.6-liter that's standard on the 2019 models. The entry-level engine carries over, a naturally aspirated 2.5-liter four-cylinder making 193 horsepower and 188 pound-feet of torque.