2011 Gmc Sierra 2500 Denali on 2040-cars

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GMC Hummer EV EarthCruiser upfit finally here, for going out there

The GMC Hummer EV EarthCruiser upfit can now be seen in the wide open bright light, the battery-electric overlanding rig soon available to Hummer EV pickup owners to head back into the bush for extended stays. The camper's made of carbon fiber and features EarthCruiser's hallmark pop-top roof. When closed, the camper takes the Hummer EV's 79-inch stock roof height up to 90 inches. Springing the three-layer, insulated roof to bivouac increases height to 117 inches. The upfit keeps the Hummer EV's 217-inch length, and it appears the side storage bins don't extend beyond the 87-inch width of the electric pickup's wheel arches. The driver's side exterior bin holds recovery gear, the passenger's side storage holds tanks for filtered water.  Sized to sleep two people, there's a full-sized RV bed with 35 inches of headroom under the raised top. Tall outdoorsy types are well served by the 76 inches of headroom standing in the hallway, and 80 inches at the rear entrance. Power comes from 605 watts of solar panels on the roof, energy stored in a 12-volt lithium battery array that adds up to 6 kilowatt-hours or 460 amp-hours of energy, running through a 1,500-watt inverter. EarthCruiser says the batteries will be enough to juice hungry appliances like the refrigerator/freezer combo for about a week. That means owners would need to be more careful with water than with power, there being a 13.5-gallon freshwater tank — which the sun can't refill — and a seven-gallon gray water hold. Other amenities include an induction cooktop, sink, filtered and unfiltered water taps, flat-pack toilet, indoor and outdoor showers and 12-volt water heater, 120-volt and 12-volt outlets, and lots of dimmable lighting. Liveaboards control the interior through a seven-inch touchpad. Outside, an exterior keypad manages exterior lighting and systems. No mention of an indoor heater, but there's plenty of storage in the galley drawers and cabinets, and under the bed for a portable unit.   The GMC Hummer EV EarthCruiser upfit greets the public at this weekend's Overland Expo Mountain West in Loveland, Colorado, welcoming all gawkers from August 25-27. Pricing should come later this year, before EarthCruiser begins offering the unit to owners next year. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2015 Sierra All Terrain HD looks ready to hit heavy-duty trails

GMC is getting its heavy-duty trucks ready for the mud this summer with its All Terrain package for the Sierra 2500HD and 3500HD. Meant to blend style, tech and ruggedness, the pack includes a lot of extra chrome outside and an off-road package underneath.
The 2015 Sierra All Terrain HD trucks naturally come standard with four-wheel drive with an electronically controlled transfer case to handle things in the dirt. The Z71 off-road package is also standard, which includes Rancho twin-tube shocks, hill descent control and a skid plate. To add some style when off the beaten path, the pack includes chrome trim on the mirror caps, lower bumper and grille surround, plus LEDs around the headlights and 18-inch wheels (20-inchers are optional on the 2500HD). The 3500HD also gets chrome, adjustable outside camper mirrors. The interior receives a technology upgrade thanks to the standard rearview camera and IntelliLink infotainment that can act as a Wi-Fi hotspot through OnStar 4G LTE, read text messages and includes Siri Eyes Free for iPhone users.
The All Terrain package goes on sale on both trucks this summer and is offered on either the SLE or SLT trim levels in double cab and crew cab models. The standard engine is the 6.0-liter V8 with 360 horsepower and 380 pound-feet of torque, but the Duramax 6.6-liter, diesel V8 with 397 hp and 765 lb-ft is also available. The gas engine is mated to a Hydra-matic six-speed automatic, and the diesel uses an Allison six-speed automatic. Scroll down to read the full announcement about these heavy-duty off-roaders.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")