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GM puts e-commerce shopping in car dashboards

DETROIT — General Motors on Tuesday said it will equip newer cars with in-dash e-commerce technology, betting it can profit as drivers order food, find fuel or reserve hotel rooms by tapping icons on the dashboard screen, instead of using smartphones while driving. GM's Marketplace technology, developed with IBM, will be uploaded automatically to about 1.9 million model-year 2017 and later vehicles starting immediately, with about 4 million vehicles across the Chevrolet, Buick, GMC and Cadillac brands equipped with the capability in the United States by the end of 2018, GM said. GM will get an undisclosed amount of revenue from merchants featured on its in-dash Marketplace, Santiago Chamorro, GM vice president for global connected customer experience, said during a briefing for reporters. Customers will not be charged for using the service or the data transmitted to and from the car while making transactions, he said. "This platform is financed by the merchants," Chamorro said. GM will get paid for placing a merchant's application on its screens, and "there's some level of revenue sharing" based on each transaction, he said. It is too soon to say how much revenue GM could realize from the Marketplace system, he said. The GM Marketplace will compete for customer clicks and revenue with hand-held smartphones, which offer a far richer array of applications than the GM system will at the outset. Amazon.com is partnering with other automakers, including Ford, to offer in-car e-commerce capability through Amazon's Alexa personal assistant system. For example, GM will launch Marketplace with just Shell and Exxon Mobil icons in the fuel category. The only restaurant available for in-car table reservations at launch is the chain TGI Fridays, GM said. In addition, there will be apps for parking, and ordering ahead at coffee shops and restaurants such as Starbucks, Dunkin' Donuts and Applebee's. "We will be adding more vendors," with some coming in the first quarter of 2018, Chamorro said. In addition, he said GM plans to expand integration into its vehicles of music, news and other information services. GM also hopes to use its in-car Marketplace connections to expand purchases of products and services, such as additional access to in-car wifi, from its own replacement parts business and dealer network. Customers can "expect to see more service promotions coming through the platform," Chamorro said. Reporting by Joe WhiteRelated Video:

2023 Chevy Equinox price goes up a few hundred bucks

Chevrolet and GMC have uploaded the configurators for sibling crossovers the 2023 Chevy Equinox and 2023 GMC Terrain. Both get a few changes to improve performance, and new paints. GM jettisoned the turbocharged 1.5-liter gas engine making 170 horsepower and 203 pound-feet of torque in both vehicles. Replacing it is a different turbocharged 1.5-liter gas engine making 175 hp and 203 lb-ft. The Equinox sends its power through a six-speed transmission, the Terrain fits a nine-speed transmission. On the Equinox, fuel economy in standard front-wheel drive trims holds steady, but the AWD trims lose one mile per gallon in their city and combined EPA ratings. On the Terrain, FWD trims lose one mile per gallon across the board, the AWD trims lose one mile per gallon in the city only. Both models also upgrade to an electro-hydraulic brake system, leaving vacuum-assisted braking behind. The Equinox color palette drops Cherry Red Tintcoat, Seaglass Blue Metallic and Silver Ice Metallic for replaces with Harvest Bronze Metallic, Radiant Red Tintcoat, and Sterling Gray Metallic. Buyers who want the razzle dazzle of the Equinox's optional Blackout and Redline Edition Packages are out of luck at the moment, both appearance flourishes unavailable to order. The Terrain's paint menu drops Cayenne Red Tintcoat, Hunter Metallic, and Quicksilver Metallic for Deep Bronze Metallic, Sterling Metallic, and Volcanic Red Tintcoat. All-wheel drive can be added to any Equinox and Terrain trim for $1,600, save for the Terrain AT4 and Denali that come standard with AWD. Prices for the 2023 Chevy Equinox after the $1,395 destination charge, and their differences from 2022, are: Equinox LS: $27,995 ($300) Equinox LT: $29,095 ($300) Equinox RS: $32,095 ($100) Equinox Premier: $33,195 ($300) New pricing for the 2023 GMC Terrain can only be seen when you visit the configurator's Summary page. The initial Build & Price page shows MSRP before the $1,500 premium on every trim to that pays for the mandatory OnStar with Connected Services plan. After the $1,395 destination charge, the new prices are: Terrain SLE: $31,295 Terrain SLT: $35,295 Terrain AT4: $37,395 Terrain Denali: $39,995  

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")