2019 Gmc Sierra 1500 At4 on 2040-cars

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Deep discounts — $12K, $13K, $16K — are fueling a pickup price war

Heavy discounts of up to $16,000 per vehicle are fueling a "truck war" among full-size pickups sold in the United States by the Detroit Three, a Reuters analysis shows. Strong U.S. sales this year of the highly profitable big trucks have helped offset lagging passenger car sales. But it is not clear how much of the truck demand is linked directly to ample factory incentives and dealer discounts, or how far sales might decline without those subsidies. A Reuters survey of Ford, General Motors Co's Chevrolet and Fiat Chrysler Automobiles's Ram truck dealers across the United States indicates stores are offering deep discounts the country's bestselling full-size pickup trucks. "The walls are not crashing down on full-size trucks," said Sam Fiorani, vice president of global vehicle forecasting at AutoForecast Solutions in Chester Springs, Pennsylvania. Detroit-based automakers want to keep cranking out their high-margin trucks, he added, and "giving up a little of the profit is the cheapest way to do it." Stores are offering discounts of up to $12,000 on the 2018 Ford F-150, which remains the best-selling vehicle in the country, recording more than 80,000 sales in May. Discounts run up to $13,000 on the 2018 Chevrolet Silverado and as high as $16,000 on the Ram 1500. Average transaction prices for full-size pick-ups range from around $42,000 to $45,000, industry analysts and automakers say. All three companies are spending furiously - GM and Fiat Chrysler to help sell off carryover 2018 trucks to prepare for redesigned 2019 models, and Ford to sustain its long-held sales crown. A supplier fire that temporarily shut down production of the F-150 last month "changed the game," said Jeff Schuster, senior vice president of forecasting at LMC Automotive in Troy, Michigan said. The supply halt nudged Ford's crosstown rivals "to ratchet up incentives on the current models to go after weakness at Ford," he said. Deals advertised on the companies' official websites range from rebates and low-interest loans to ultra-cheap lease rates, but they are not telling the whole story. Ford, for instance, advertises a $2,000 rebate and a $500 financing credit on sales of certain F-150 models. But James Collins Ford in Louisville, Kentucky, is offering discounts of up to $12,215 on the 2018 F-150 XLT SuperCrew 4x4. The price cuts are even steeper at a number of GM and Fiat Chrysler dealers. Quirk Chevrolet is selling the 2018 Silverado 1500 Double Cab at $13,000 off sticker.

GMC boss wants a Jeep Wrangler rival

Challengers come and challengers go, but the Jeep Wrangler continues to push forward even after vehicles like the Toyota FJ Cruiser and the entire Hummer brand have been shut down. Now GMC reportedly wants to take a stab at the quintessential Jeep, as well.
The news comes directly from Buick-GMC vice president Duncan Aldred, speaking with our compatriots over at Edmunds. Although Aldred said there are no plans currently on the table to expand GMC's lineup beyond the current range, "there is plenty of room everywhere in the hierarchy."
That could include a rival to the Wrangler, as well as a flagship luxury SUV positioned above the current Yukon Denali (pictured above). Just when (or for that matter, if) such models might come into fruition remains a big question mark, but it's certainly interesting to see what GM's dedicated truck brand has on the drawing board.

2021 GMC Canyon AT4 Off-Road Performance Edition is ready to hit the trail

GMC introduced a more capable Canyon AT4 named Off-Road Performance Edition that gains modifications like skid plates and a beefier suspension. It can venture further off the beaten path, but it won't get there faster. Based on the AT4, which is already better suited to venturing into the woods than the standard Canyon, the Off-Road Performance Edition gains a taller suspension and loses its sizeable front air dam to offer a 30-degree approach angle. GMC knows adventurers will be tempted to put that figure to the test, so it also added skid plates made with 5/32-inch aluminum to protect the radiator, the front differential, the steering gear, and the oil pan. Full-length rock rails on both sides shield the rocker panels from expensive encounters with boulders and other obstacles. Finally, the Off-Road Performance Edition stands out from the AT4 with specific 17-inch wheels painted in gloss black, black AT4 logos, and black exhaust tips. 31-inch Goodyear Wrangler tires come standard. Changes in the cabin are limited to floor liners. Out back, the cargo box receives a spray-in liner. Don't look for Ram 1500 TRX-like performance, because it doesn't sound like GMC made any major mechanical modifications to the Off-Road Performance Edition. Power comes from a 3.6-liter V6 that sends 308 horsepower and 275 pound-feet of torque to the four wheels via an eight-speed automatic transmission and an automatic locking rear differential provided by Eaton. AT4 buyers can order a 2.8-liter Duramax turbodiesel four-cylinder with 181 horsepower and a stout 369 pound-feet of torque on tap for an additional $4,375, but there's no word yet on whether this fuel-saving engine will be available on the Off-Road Performance Edition, too. GMC's 2021 Canyon AT4 Off-Road Performance Edition will go on sale later in 2020, though pricing information hasn't been announced yet. For context, the standard AT4 costs $39,395 in its most affordable configuration.