2014 Gmc Sierra 1500 Sle on 2040-cars

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2015 GMC Canyon is a Chevy Colorado in Sierra clothing [w/video]

Ford may not offer the Ranger in America anymore, nor Dodge (or Ram) its Dakota. But General Motors - not unlike Toyota with its Tacoma and Nissan with the Frontier - isn't about to give up on the midsize pickup market. Less than two months ago, it revealed the new Chevrolet Colorado, and now it's following up with its mechanical twin, the 2015 GMC Canyon.
Launched today ahead of its reveal at the Detroit Auto Show, the Canyon slots into the GMC lineup (and differentiates itself from its Chevrolet twin) with styling that closely apes the larger GMC Sierra 1500 and Sierra HD, only a size or two smaller. Oh, there are visual differences, like a subtly different grille treatment and lower fascia, but it still maintains its big brother's square-jawed good looks and rectilinear flared fenders.
Two aluminum-block engines with direct injection and variable valve timing are available: a 2.5-liter inline-four comes standard with 193 horsepower and 184 pound-feet of torque, and a 3.6-liter V6 is available with 302 hp and 270 lb-ft. Buyers will also be able to choose between three bodystyle configurations, three trim levels and either two- or four-wheel drive. A six-speed automatic transmits the power to the road, but a six-speed manual is available on the base model with the 2.5 and 2WD, and there's an All Terrain package available on SLE models. A diesel is expected later.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2023 GMC Sierra AT4X AEV starts at $90,490

The 2023 GMC Sierra hid a surprise we didn't know to look for. We covered the pickup's pricing for next year, which included noting the $3,395 increase on the price of the $83,595 AT4X trim. Only the Denali Ultimate 4WD with the 6.2-liter is more expensive, at $83,995. The AT4X rise pays for extra equipment. the standard AT4X inheriting parts from the Sierra ATVX AEV created in collaboration with American Expedition Vehicles. The extra gear includes a revised grille with gloss black and dark nickel trim, AEV front and rear bumpers with increased approach and departure angles, a hot-stamped hardened steel front skid plate inflate the cost and give the ATX4 a little more capability off-road. The equipment list narrows the gap from the regular AT4X to the AT4X AEV, the latter going just a bit further with four more skid plates, AEV's Salta wheels, and a smattering of black trim around the body. The surprise is that the configurator lists the AT4X AEV as a package for the AT4X, not as a separate trim, which is what we were looking for. That package costs $6,895, putting the MSRP at $90,490 after the $1,895 destination charge.  Unlike some other spendy trucks that can be optioned with another 10% or 15% of their MSRPs in options, there's not much left on the menu for the Sierra AT4X AEV. The most expensive substantial change would be paint, which costs at least $495 for anything but Summit White. There are no other wheel choices, no other interior choices than Obsidian Rush full leather. Checking the boxes for equipment like the console-mounted safe, off-road high-clearance steps, and hard-folding tonneau cover, plus a fancy metallic paint, comes to $3,650 for the bundle. Make it $95,000 before dealer fees and add-ons for Chevy's trail-focused truck. That's about midway between the hi-po high-speed desert runners, the $78,600 Ford Raptor and the $109,600 Raptor R, and $4,300 more than a base Ram TRX, a truck with three $10,000 option packages. It costs a lot more to get dirty than it used to. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.