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UAW strike's three-pronged attack focuses on popular midsize trucks, SUVs

The United Auto Workers announced at midnight last night that they would begin targeted strikes at Ford's Michigan Assembly, Stellantis' Toledo Assembly and GM's Wentzville Assembly — all three home to midsize pickups and, in the case of Toledo and Michigan, popular midsize SUVs.  The Ford Ranger, Jeep Gladiator (just updated for 2024), Chevy Colorado and GMC Canyon are all built on lines that have been shut down by the strike. The Ford Bronco and Jeep Wrangler, which share fundamental underpinnings with the Ranger and Gladiator, respectively, are also in on the party. GM's Wentzville Assembly also builds the GMC Savana and Chevy Express vans, neither of which is a big player in the retail market. While midsize pickups may not move in the quantities we see from the half-ton segment, all of these are fairly high-volume models. Ford sold nearly 120,000 Broncos along with more than 55,000 Rangers in 2022; Wrangler and Gladiator combined for nearly 260,000 units last year (181,000 of those were Wranglers) and the Colorado/Canyon represented more than 117,000 sales for General Motors. Throw in the nearly 80,000 units for Chevrolet Express and GMC Savana, and production from these facilities equated to more than 500,000 units sold in 2022.  Ford has been struggling since launch to deliver its wildly popular Bronco to waiting enthusiasts. With supply woes largely easing last year, the company caught up to a great deal of its pre-existing demand, but lingering supply chain and quality control issues have continued to plague the manufacturer even as general constraints have eased. Even earlier this year, Ford said it was selling every unit it could produce. The Ranger, freshly redesigned for the U.S. market, is still getting its feet wet.  Jeep likewise has been on a tear. Sales of the 4x4 have remained so steady that the Wrangler 4xe became the country's best-selling plug-in hybrid vehicle pretty much by accident. Jeep just formally confirmed this week that a 4xe variant of the Gladiator pickup is on the way by 2025 — and they said you couldn't sell hybrids to truck and SUV buyers.  At GM, meanwhile, the Colorado and Canyon are sporting fresh redesigns for the 2023 model year, with production of both still ramping up. And while the Chevy Express and GMC Savana vans may not be popular consumer models, GM still sold more than 77,000 of them last year combined.  Related video: Plants/Manufacturing UAW/Unions Chevrolet Ford GMC Jeep Truck SUV

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GMC goes to the dark side with Terrain and Acadia Black Edition

GMC recognizes how many of its SUVs are customized immediately after purchase. It's not uncommon for a big SUV to be ordered in black, and then to receive a murdered-out look on top of that: black wheels, black tint, black trim. According to GMC, roughly 1 in 5 new SUV buyers gets their new vehicle customized, and to better serve those customers, GMC is now saving them the trouble of doing it aftermarket. As per GMC's statement: "Black Editions answer the specific desire for a blacked-out effect and come direct from the factory ingrained with distinct personality." Both the 2019 GMC Terrain and Acadia will be available in the special "Black Edition" from this summer on. They both feature blacked-out grilles, roof rails, mirror caps and trim. The Terrain's Black Edition, available on SLE and SLT spec, gets 19-inch gloss black aluminum wheels, and the SLT-only Acadia Black Edition gets 20-inch machined aluminum wheels with black accents. Despite the name, the Black Editions are both available in four colors other than just black — even if those are mainly shades of grey with an option for white as well. Related Video: