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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GM recalls 3.8 million vehicles in North America due to braking issue

WASHINGTON — General Motors Co said Wednesday it was recalling 3.46 million U.S. pickup trucks and SUVs to address a vacuum pump issue that could make braking more difficult and that has been linked to 113 accidents and 13 injuries. The recall covers 2014-2018 model year vehicles, including some Cadillac Escalade, Chevrolet Silverado, Chevrolet Tahoe, GMC Sierra, Chevrolet Suburban and GMC Yukon vehicles. In late June, GM recalled 310,000 vehicles in Canada for the same issue. GM did not immediately explain why the Canadian recall occurred more than two months before it called back the vehicles in the United States. The recall was triggered because the amount of vacuum created by the vacuum pump may decrease over time, GM told the National Highway Traffic Safety Administration (NHTSA) in documents posted on Wednesday. The NHTSA opened a preliminary investigation into the issue last November, and said it had reports of nine related crashes and two injuries. It provided GM in July with additional field reports that prompted the automaker to open an investigation. GM said it could affect braking in "rare circumstances." The NHTSA said in a statement the "vehicles may experience brake boost failure, which would require increased brake pedal effort, leading to a hard brake pedal feel, and potentially increased stopping distance." GM said dealers will reprogram the electronic brake control module to improve how the system utilizes the hydraulic brake boost assist function when vacuum assist is depleted. GM said the vacuum assist pump, which is lubricated with engine oil that flows into the pump through a filter screen, can in some cases lose effectiveness over time, as debris such as oil sludge can accumulate on the filter screen. GM told NHTSA that prior model years used a different brake assist system design, and vehicles manufactured after 2018 were not equipped with the affected pump design. Separately, GM said on Wednesday it is recalling 270,000 additional U.S. vehicles in three smaller recalls, including 177,000 2018 Chevrolet Malibu cars with 1.5L turbo engines because an error in the engine control module software may result in the fuel injectors being disabled.

2023 GMC Acadia prices reportedly up $1,700 thanks mostly to OnStar

Earlier this month, GM Authority reported that GM was making OnStar Connected Services mandatory across the GMC and Buick lineups. The inclusion would increase MSRPs by anywhere from $905 to $1,675, GM's rationale being a better customer experience over time. A spokesperson said, "This offering provides our owners with a full suite of OnStar and Connected Services for three years, providing them with more time to enjoy services such as remote key fob, Wi-Fi data and OnStar safety services. By including this plan as standard equipment on the vehicle, it provides more customer value and a more seamless onboarding experience." Although some GMC models are already priced with OnStar included, seems the rollout is still in progress. GMA said it got pricing for the 2023 GMC Acadia, the three-row midsize SUV costing at least $1,700 more than in 2022. While $200 of that is a price bump, the remainder pays for Connected Services. The entry-level 2023 Acadia SLE in front-wheel drive is said to start at $37,895. Adding all-wheel drive adds the same $2,300 in 2023 that it does now. At the other end, the Denali AWD with the 3.6-liter V6 caps the range at $51,695. The Acadia has been spared the increases of so many other models, GM only lifting its price by around $200 since it announced pricing for the 2022 model last summer. The Acadia gets minor changes for the coming year. Three new colors are Sterling Metallic, Ultra Blue Metallic, and Volcanic Red Tintcoat, all of which are cost options. They replace Cayenne Red Tintcoat, Midnight Blue Metallic, and Satin Steel Metallic. The SLT, AT4, and Denali also get a revised steering wheel with audio and cruise controls.