2008 Gmc Sierra 1500 Crew Cab Sle 5.3l V8 on 2040-cars

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2022 GMC Sierra spotted with minimal camouflage

By all accounts, GM's current full-size truck twins, the Chevrolet Silverado and GMC Sierra, are good trucks that are in many ways competitive with the sales-leading Ford F-150 and a fresh Ram 1500 that's regularly nipping at the Bowtied truck's tailgate. Considering the cashflow generated by the segment, though, it's no surprise to see a refreshed version of the GMC Sierra testing with some light camouflage hiding some of the upgraded bits and pieces. We'll get to what we can see in just a moment, but first we'll point out what we can't see in these spy shots. What the GM pair really needs is a competitive interior. The current Silverado and Sierra are bridled by dashboards, door panels and instrument clusters that simply aren't good enough when compared to their Ram and Ford competitors. We've spoken with a few designers from GM, and they are well aware of the criticisms that have been levied at their full-size truck duo, so we'd be shocked if there wasn't a heavily revised interior lurking for the trucks' next refresh. Hopefully a future set of spy photos will give us a better look at what's inside, because from this far-away, through-the-windshield look doesn't give us much information. Will the Sierra share an interior with the redesigned Yukon? We'll just have to wait and see, but suffice it to say that any improvement will be welcome. Moving to the exterior, we can clearly see that the blocky, angular look of the current Sierra will continue through this refresh. A tiny look through the heavy tarp covering the truck's face reveals a black plastic mesh grille, but we're sure there's plenty of chrome hiding under there, too. We're left to wonder if that opening allows for a camera or radar to peek through, but rumors suggest GM's well-regarded Super Cruise could be on the menu within the next few years. We have no idea what's under this test truck's hood, but we wouldn't imagine there will be much change to the current truck's solid list of powertrain options. Here's hoping the 3.0-liter Duramax inline-six diesel engine gets the cooling it needs to raise its tow rating to match its class-leading efficiency, because it's arguably otherwise the best light-duty diesel offering in America. We know the automaker is working on electric powertrains, too, but we expect to see those debut first in the Hummer-branded truck that will be sold in GMC dealerships.

GM opens military discount to 21M veterans and their spouses

May marks the start of National Military Appreciation Month, and General Motors is getting into the spirit by expanding its military discount program to, well, just about everyone. That includes a total of 21 million military veterans and their spouses, along with the current slate of active duty, reserve, and National Guard members. The discount can slash thousands of dollars off the price of a new Buick, Chevrolet, or GMC vehicles, with Automotive News listing an $1,100 discount on the top gas-powered version of the Malibu, the Premiere. Those that want a bit more spice can get $1,700 off the price of a last-generation 2015 Camaro SS, while truck buyers will enjoy $3,000 off the Chevy Silverado All Star. That's just a start, though, since the military discount can be paired with other GM incentives. The discount doesn't apply to everything, though. Some are understandable – none of Cadillac's vehicles are included in the deal, nor is the Corvette Z06. You'll also be unable to apply the discount to a range of base-level trims, like the Chevy Cruze or Equinox L, the base Colorado, or the entry level GMC Acadia, Canyon, and Terrain. A full list is available at GM's dedicated military discount website. GM's expanded discount plan runs from today through May 31. News Source: General MotorsImage Credit: General Motors Buick Chevrolet GM GMC Car Buying Car Dealers Military

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")