1981 Gmc Sierra 1500 on 2040-cars

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GMC vehicles earn spot on Madden NFL 25's roster

In the real world, the Super Bowl MVP gets a Chevrolet Corvette. Last year's MVP, Joe Flacco, took delivery of a C7 Corvette Stingray after leading the Baltimore Ravens to victory over the San Francisco 49ers.
In the video game world of the Madden NFL series, the Super Bowl MVP gets a 2014 GMC Sierra Denali. Why no Stingray in the video game? Because GMC inked a deal with EA Sports for the truck and SUV builder to be named the official vehicle of the football video game's twenty-fifth anniversary edition.
The new Sierra Denali will be joined by the Yukon, Acadia, and Terrain in game, with stadium promotions for the brand throughout the season. Yes, even when you're beating the hell out of your buddy who insists on playing with the hateful Cowboys, you'll be seeing commercials. (Hold your keystrokes, Cowboy fans. We're just kidding. Sort of.)

Weekly Recap: Lamborghini fires on all cylinders

Lamborghini added 192 technicians and specialists in 2014 as the Italian automaker expands under the ambitious growth strategy of parent company Volkswagen AG. The additional workers helped Lamborghini increase its sales 19 percent last year to 2,530 supercars, and further expansion is planned for this year. Lambo has added more than 500 people in the last four years, bringing its headcount to 1,175. "Lamborghini is undergoing a strong phase of growth in both sales and in terms of recruitment," CEO Stephan Winkelmann said in a statement. "We invest significantly in our people ... in 2015 we plan to hire further." The supercar maker's solid performance last year came during a time of transition. Lambo sold off the final 265 Gallardos, which were the brand's best-selling models ever. Its 10-cylinder successor, the Huracan, immediately filled the void. It garnered 3,300 orders, and 1,137 of them were delivered in 2014. The other Lamborghini, the 12-cylinder Aventador, saw its sales increase 13 percent to 1,128 copies. The sales leap comes as Volkswagen drives sales expansion across its portfolio of brands. The German carmaker sold 10 million vehicles around the world for the first time last year. Though Lambo will never make supercars in great numbers, it is expected to contribute to VW's bottom line through its image and profitable sales. Look for further growth this year, and a Super Veloce version (shown above) of the Aventador has already been spotted during testing. Lamborghini has been working on a sport utility vehicle for years, though the company has never publicly approved the project. It also showed a hybrid, the Asterion, at last year's Paris Motor show, suggesting the automaker is considering an electric future. Other News and Notes GMC ponders Jeep Wrangler fighter GMC is considering adding a competitor to the Jeep Wrangler and has discussed the idea with its dealers, according to the Wall Street Journal. Details of the vehicle are unclear, but the report suggested the vehicle could have cues from General Motors' old Hummer brand. The move would broaden GMC's lineup of trucks and SUVs and attract new customers. GMC sold 501,853 vehicles in 2014, making it GM's second-best selling brand. GMC had more volume than Cadillac and Buick combined, though it's still well behind Chevrolet's tally of more than two million vehicles. The notion of a "Wrangler fighter" could be a moving target.

2020 GMC Sierra 1500 Interior Driveway Test | Still lagging behind

GM has caught nothing but grief for the interiors of its full-size pickups since they were redesigned. Some of it is about perspective. Ram blew everybody away with the new 1500’s interior, but it's not like the Ford F-150 is embarrassed by it. Chevy and GMC are. Even a top-shelf Sierra Denali doesnÂ’t live up to the luxurious environment its price tag would promise.  The trim of Sierra we're testing is an AT4, though. ThatÂ’s the light off-roading version of the Sierra thatÂ’s mechanically the same as the Silverado Trail Boss we recently reviewed. Looking at the interior from a pure functionality standpoint, the Sierra is perfectly fine at performing its truck duties. The seats are wide, flat and comfortable. It has huge armrests on both sides so you can stretch out as much as your truck stretches the boundaries of the road (seriously, this thing is huge). All the buttons in the center stack are well-labeled, easily found and big enough to stab away at without hitting the wrong one. It even has a volume and tuning knob. Yeehaw!  But look at the design. And the styling, or lack thereof. ItÂ’s plain and lacking in imagination. The whole center stack is just one big slab of black plastic, and the only splashes of color or style to distinguish it visually are bits of silver surrounding knobs and bits of gray surrounding air vents. That's certainly not enough to make it attractive. There are token pieces of "wood" inserted on Denali models, but they're almost hidden away along the center console and doors.  The screen looks as if itÂ’s scrunched into the top of the stack due to the vents curving in on both sides, making it look smaller than its perfectly acceptable 8-inch size. That just makes it more obvious that GM doesn't offer something to challenge the gigantic 12-inch optional screen on the Ram 1500. Not good, because size does matter when it comes to trucks, even if it's measured in a touchscreen's inches rather than engine displacement. LetÂ’s not discount how good all of the tech is in the Sierra 1500, though. GMÂ’s infotainment software that runs on the screen is glitch-free and runs like lightning through screens and menus. The performance is impressive, and of course both Apple CarPlay and Android Auto are on board.