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GMC doesn't care if it's Mt. McKinley or Denali

GMC is getting a mountain of free publicity from President Obama's decision to rename the former Mt. McKinley back to Denali in Alaska. The truck-and-SUV brand is happy to see the moniker of its high-end trim in the news, but doesn't intend to change any marketing because of the switch. "It had no impact or change on our strategy," a GMC spokesperson told the Detroit Free Press. The brand doesn't expect sales to change, though the frequent use of the word Denali in the news in a positive light amounts to free, albeit temporary, advertising for the company. Denali is the word for the nation's tallest mountain in the Koyukon Athabascan language, and it means "the high one." In 1896 a prospector rechristened the peak Mt. McKinley to support presidential candidate William McKinley. He won the election, but was assassinated in 1901. The title stuck, and the site officially got the name when a national park was created there. Since then, there has been a push to return to the original moniker, and according to the Free Press, the park became Denali in 1980. Now, the peak has followed suit. GMC started using Denali to denote the top models on the 1999 Yukon. Today, it's available as an upmarket alternative on most of the brand's lineup. Related Video: News Source: The Detroit Free PressImage Credit: Copyright 2015 Jeremy Korzeniewski / AOL / GMC Marketing/Advertising Weird Car News GMC Truck SUV Luxury gmc yukon alaska denali gmc denali

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2022 GMC Sierra Denali caught towing in new spy photos

The GMC Sierra 1500 was just redesigned for the 2019 model year, but the hyper-competitive half-ton segment will see an updated Denali offering for 2022 and, as we can see from these spy photos, GMC is already testing prototypes.  There's quite a bit covered up on this particular example, leading us to believe the Sierra Denali's refresh will be on the heavy side. We're not surprised, as GM's usually comfortable position within the full-size segment has been eroded over the past few years, largely due to intrusion into the luxury market on the part of both Ford and Ram.  From these shots, we can tell the Sierra Denali will get at least one new grille (if not several of them), new headlights, new bumpers, new bed sides, new tail lights and perhaps even an updated tailgate, though we expect that will matter more on trucks not equipped with the MultiPro multi-function tailgate option, which tends to take up a lot of stylistic real estate.  As comprehensive as that may sound, it's nothing compared to what GMC has in store for the Denali's upgraded interior. Super Cruise — GM's highway semi-self-driving suite — will headline the updates. This is big news for two reasons. For starters, Super Cruise has thus far been relegated only to Cadillac, so the Denali will likely be among the first outside of that model line to offer it. GM also claims that the version of Super Cruise coming to the Sierra is capable of towing. Yes, hands-free towing. Besides Super Cruise the 2022 Sierra is getting a fully digital instrument cluster as part of what appears to be a fairly comprehensive interior redesign, different from both the current Sierra, standard Yukon and Yukon Denali interiors.  Related Video: