1978 Gmc High Sierra Jimmy 4wd on 2040-cars

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GM forced to cut truck production amid semiconductor shortage

WASHINGTON — General Motors said Wednesday it will cut some truck production in North America because of the ongoing global semiconductor shortage. The largest U.S. automaker said its Flint Assembly plant that builds the Chevrolet Silverado HD and GMC Sierra HD trucks will operate on one production shift the week of July 26. GM said its Ft. Wayne Assembly plant in Indiana that builds the Chevrolet Silverado 1500 and GMC Sierra 1500 model trucks will be idled next week. GM's Silao Assembly plant in Mexico that also builds the Chevrolet Silverado 1500, Cheyenne (for the Mexico market) and GMC Sierra 1500 will also suspend production next week. All three plants are expected to resume regular production the week of August 2. Related video:

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2022 GMC Sierra 1500 Denali gets Super Cruise and an upgraded interior

The 2022 GMC Sierra 1500 is getting Super Cruise! Exclamation point required, because this is exciting news. Cadillac has been the sole owner of Super Cruise at GM from the start, and though we knew it was coming to the Hummer EV, we didn't know a fast-selling full-size pickup would be getting the technology. GMC says it will launch Super Cruise on the 1500 Denali, which is the most expensive and luxurious trim of the Sierra. It’s scheduled to arrive for the 2022 model year, but GMC qualifies that by saying “late model year 2022.” That means itÂ’s probably coming right toward the end, with 2023 scheduled as the first full year of Super Cruise in the Sierra 1500. GM also claims that the version of Super Cruise coming to the Sierra is capable of towing. Yes, hands-free towing, folks. WeÂ’re a little antsy, too. The tech is the same as the newest generation of Super Cruise coming in the Cadillac CT5 and CT4. ItÂ’s an improved version with more capability than the first-gen system that won AutoblogÂ’s Technology of the Year award a couple of years ago. Questions still remain to be answered, though. GM hasnÂ’t said anything about what it will cost on the Sierra 1500. WeÂ’re also left in the dark when it comes to other Sierra 1500 trim levels; and what about the Silverado 1500? It makes sense that GM would give the Sierra Super Cruise first, but itÂ’s certainly compatible with the Chevy version of the truck now, too. As for other GMC products, GM is quiet on when theyÂ’ll be blessed with Super Cruise. The redesigned Yukon would be the most obvious candidate being the flagship product, but GM says the program timing worked out best to launch on the 2022 Sierra, not the Yukon. ItÂ’s likely that the SUV will be updated with the system in the near future. Besides Super Cruise, GMCÂ’s photo also reveals that the 2022 Sierra is getting a fully digital instrument cluster. ItÂ’s surely an optional item, but could very well be standard on Denali. GM has flipped the speedometer and tachometer to opposite sides, but their digital versions still have that straight-edged GMC look to them. You can see the Super Cruise graphic in the center, and all the gauges are dropped down to the bottom of the display. But wait, thereÂ’s more. The photo also shows the beginnings of a totally new interior design, different from both the current Sierra, standard Yukon and Yukon Denali interiors. ItÂ’s immediately and obviously different everywhere we look.