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Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits

GM recalls 330,000 fullsize trucks for airbag replacement

General Motors has announced a recall of 330,198 fullsize pickups in the US in the aftermath of the announcement made on May 19 that doubled the number of vehicles being called in to replace Takata's defective airbag inflators. That announcement expanded the nationwide recall to an estimated 33.8 million vehicles in the US. Heavy Duty versions of the 2007 and 2008 Chevrolet Silverado and GMC Sierra are included in GM's move, for the purpose of replacing the passenger airbag inflators. The announcement made by the National Highway Traffic Safety Association cited long-term exposure to moisture as a possible cause of the inflator issues. GM says it isn't aware of any problems with the recalled pickups due to moisture, nor has it had any reports of crashes, injuries, or fatalities, and has not received any complaints. GM will notify owners, who can then take their trucks to the dealers to have them repaired free of charge. You'll find a statement from GM and the recall notice from NHTSA below. Related Video: General Motors Statement General Motors is recalling 330,198 2007 and 2008 model year full-size Chevrolet Silverado heavy duty and GMC Sierra heavy duty pickup trucks in the U.S. to replace the passenger air bag inflators manufactured by TK Holdings Inc. (Takata). This recall implements Takata's air bag inflator equipment recall announced on May 19, 2015 (NHTSA recall number 15E-041). GM is not aware of any humidity-related ruptures in Takata air bag inflators in any GM-badged vehicles in the field and knows of no crashes, injuries, fatalities or complaints regarding air bag performance in these vehicles. Including Canada and exports, the total number of vehicles being recalled is 374,715. Population breakdown: United States 330,198 Canada 39,630 Exports 4,887 Total 374,715NHTSA RECALL NOTICE: Report Receipt Date: MAY 28, 2015 NHTSA Campaign Number: 15V324000 Component(s): AIR BAGS Potential Number of Units Affected: 330,198 Manufacturer: General Motors LLCSUMMARY: General Motors LLC (GM) is recalling certain model year 2007-2008 Chevrolet Silverado 2500HD and 3500HD trucks manufactured November 28, 2006, to August 29, 2008, and 2007-2008 GMC Sierra 2500HD and 3500HD trucks manufactured November 27, 2006, to August 29, 2008.

Next-gen GMC Canyon spied with big screen and heavy camo

The next generation of midsize GM pickups is well on its way to being ready, and these new spy shots give us an early look at the new interior inside the GMC Canyon. To our delight, the new Canyon interior doesn’t even remotely resemble the current truck. The relationship between the refreshed SierraÂ’s new interior and what we can see in these Canyon spy shots is impossible to ignore. While itÂ’s not an exact replica of, or a shrunken version of, the CanyonÂ’s screen hardware looks similar to the SierraÂ’s. We can see the volume knob sprouting out of the top left corner, and the whole screen is surrounded by shiny black plastic. The software itÂ’s running is GMÂ’s new Android Automotive-based infotainment that weÂ’ve already sampled in the 2022 Yukon. Just like in that vehicle, we can see that Google Maps is the native navigation system, and it features similar shortcuts on the left-hand side of the screen. Below the screen, the next-gen Canyon features all of its climate controls. The model weÂ’re looking at here must be an upmarket trim, because itÂ’s featuring heated and cooled seats. Another indication that this model could be a Denali (or other higher trim) is the small piece of wood trim on the door that is mostly shrouded by camouflage. We canÂ’t make it out all that well, but any amount of wood trim in a midsize pickup means luxury.  ItÂ’s difficult to make out whatÂ’s going on with the steering wheel, though we can see what appear to be silver switches flanked by flat black buttons. The instrument cluster is similarly difficult to see, but if the little glimpse of a “125 miles to empty” readout is any indication, it could very well be a totally digital cluster. WeÂ’ll need to wait to fully confirm that thought, though. When it comes to the exterior, there isnÂ’t a whole lot to see under the heavy camouflage. We have a reasonable look at the grille behind the mesh, and the front LED lighting signature is partially visible, too. WeÂ’ll note that there isnÂ’t much of a front bumper on this test truck, which is giving it the appearance of being an off-road capable pickup — itÂ’s just nowhere near as extreme as the Canyon prototype we spied last year sporting a ZR2-style suspension.  Big wheels fitted to this tester gives more credence to it possibly being a Denali. The rear is perhaps even more covered up than the front, making it even more difficult to see what GM is hiding.