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The electric Hummer gets a new logo

GM submitted three trademark applications to government offices here and in Canada, as discovered by GM Authority. Two applications went to the U.S. Patent and Trademark Office and the Canadian Intellectual Property Office on February 4 this year, seeking to reserve the new Hummer logo, at the top in the image above. Note, the two logos aren't to scale; they're about the same size all things being equal, but we shrunk the old mark. GM sent a second application to the USPTO on February 7 requesting the brand name "Hummer" for application to "motor land vehicles, namely, automobiles, trucks and sport utility vehicles; bicycles." True, we've seen the new Hummer script stretched across the front of the coming electric pickup in a teaser clip, but the paperwork continues the process of getting the entire continent ready for the alternate universe resurrection of one of America's most notorious brands.     In 2010, gas prices were in orbit, GM committed to closing the Hummer brand, vandals were setting fire to the scattered Hummers left on dealer lots, the Chevrolet Corvette ZR1 made 638 horsepower, the eco-minded revered the Toyota Prius and the Tesla Model S was still two years away. In that year, it would have been hard to say something more bonkers than, "Hummer's coming back in ten years as an electric pickup, its top trim making 1,000 horsepower and 11,500 pound-feet of torque." But here we are. The new logo's squareness connects it to the resolute bluntness of the old mark, yet the thinner font and chopped corners both modernize the old logo and lessen its truculence. The brand appears headed the same way, with lurid specs and square-jawed looks just like old times, but having in LeBron James a more modern take on the hardcore male vibe than it once got from (unpaid) association with guys like Arnold Schwarzenegger. To be fair, old Hummer commercials always featured women in the driver's seat, or men and young boys dreaming of big adventures, or Regis Philbin chatting up models, but the marketing department couldn't — or didn't want to — outrun the lineup's reputation on the street. We'll see how the electric version and its “incredible on- and off-road capability" fare. According to the teaser site, the new Hummer's debut is still on track for May 20. If the brand manages to recreate the old H3T pickup but with an electric powertrain, it's got one buyer right here lined up already. Related Video:

New Chevrolet Silverado to be revealed on Facebook on Thursday

There's not much to see here, but if you're one of those waiting for the reveal of the 2014 Chevrolet Silverado 1500, above is the teaser image that Chevrolet posted on its Facebook page. We've seen the truck in form-fitting camo before, and even less can be made out here beyond those seriously punchy Silverado-esque fenders and the knowledge that the projector-beam headlamps teased previously do indeed work. We'll have to wait until Thursday for a full perusal of the "bold exterior design" and "careful attention given to every detail" we've been promised.
Gathering intel and rumors, magnesium and aluminum contribute to the Silverado's weight loss plan, the purported "High Country" top-tier trim will contribute to luxury pickup truck competition and profit margins and the next-generation small-block V8 will contribute to improved fuel economy. On the engine note, there have been rumors of available V6 engines, and when Facebook user John Jones asked "Where's your answer to that EcoBoost Chevy?", the Bowtie replied "stay tuned on the 13th. We think you'll be pleased...".
Along with the "Raise the Bar" tag, Chevrolet says of the Silverado, "You asked, we delivered." You can watch the reveal live on Chevrolet's Facebook page at 9:30 am EST, this Thursday, December 13. The GMC Sierra 1500 will also be there, and we'll see both in person at the Detroit Auto Show in January.

GMC Sierra electric pickup previewed, will launch in Denali trim

An electric GMC Sierra Denali is coming, and this is our first look at the fully-electric pickup truck. It’ll be the second electric pickup from GMC, following the Hummer EV pickup that is about to launch. GMC didnÂ’t reveal much about the EV, but it did say that the electric Sierra will launch exclusively in Denali trim. That means you shouldnÂ’t expect to buy any cheaper versions of the truck in the immediate future. Denali is extremely popular among GMC buyers, though, so this being the exclusive offering probably wonÂ’t hurt GMCÂ’s sales prospects too badly. Beyond the trim, GMC also says the truck will be built on the Ultium platform, which is a given these days for new electric GM vehicles. As for the image and teaser video (see the video below), GMC gives us a fairly clear view of what the electric SierraÂ’s front end will look like. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. ItÂ’s no surprise to see the “grille” has been transformed into a shield of sorts. That shield is then flanked by a pair of giant LEDs that wrap around the edges of the top front corner. The turn signals are also previewed, as they blink in three-dot fashion on the front bumper. We can also see some fairly aggressive hood sculpting shrouded in shadow. And thatÂ’s about it. GMC says the electric Sierra will be fully revealed next year, but doesnÂ’t provide an exact date. We already know the electric Silverado is coming to CES in January, though, so we suspect many questions about the GMC version will be answered then. When the electric Sierra does come out, GM says it will be producing them at its assembly plant in Detroit and Hamtramck, MI. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.