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2024 GMC Canyon AT4X AEV Edition First Drive Review: The business-class Bison

McALLISTER, Mont. – Not far from MontanaÂ’s Ramshorn Peak is a beautiful body of water known as South Meadow Creek Lake. It sits just a hair below 9,000 feet and offers beautiful views of the surrounding highlands and — if youÂ’re lucky and the lighting is just right — a clear line of sight to Big Sky Country. To hear the locals tell it, you canÂ’t get there in a pickup truck. Apparently, to a GMC engineer, that comes across as an open challenge. And so I found myself in the two-horse town of McAlllister (not far from Bozeman), chilly in the fog of an early October morning, inspecting a line of GMCÂ’s midsize trucks in their hardest of hardcore variations. One half of the fleet was made up of the standard 2023 Canyon AT4X finished in a beautiful scarlet red; the other half, 2024 Canyon AT4 AEV Editions in a menacing gray that matched the dreary morning sky. Yep, that AEV. The Canyon AT4X is an already-capable little trail monster with all the off-road bells and whistles you could possibly ask for. ItÂ’s a virtual mechanical twin to the new Chevrolet Colorado ZR2, in fact, down to the 2.7-liter four-cylinder that produces 310 horsepower and a whopping 430 lb-ft of torque. Naturally, American Expedition Vehicles managed to turn that dial up to 11. More on that later. Canyon AT4X 3 View 32 Photos To the locals' point above, off-road trucks have existed for quite some time (just ask Marty McFly), but it has only been since their rise in popularity as mainstream commuters that the dedicated four-wheelinÂ’ pickup has really come into its own. The “you canÂ’t get there from here” Maine attitude at Bozeman latitudes betrays somewhat old-school notions about four-wheeling — and the fact that just about everybody in town owns some sort of ATV or side-by-side. The formula used to be pretty simple: You take the shortest SUV frame youÂ’ve got, add big stick axles to the front and rear, and then jack the thing up as high as you can without it falling over at the first sign of an incline. TodayÂ’s torque-monster engines have turned that on its ear. More torque means you can turn bigger tires, and what do bigger tires do? Well, among other things, they lift your truck off the ground. Shove enough tire under a truck and no matter where youÂ’re talking about, you can indeed get there from here. At its core, AT4X isnÂ’t groundbreaking.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2022 GMC Hummer EV No. 001 at Barrett-Jackson brings $2.5 million

This year's Barrett-Jackson auction in Scottsdale, Ariz., played host to a bunch of the first examples of hot new cars: VIN No. 001 of the 2022 GMC Hummer EV, 2022 Cadillac CT5-V Blackwing and CT4-V Blackwing, 2021 Ford Bronco, 2021 Ford Mustang Mach 1 and 2021 Ram 1500 TRX. Every single one of them sold for more than six figures, with all the proceeds of nearly $5 million going to charities, but the big winner was absolutely the Hummer with a hammer price of $2.5 million. The Bronco did nicely, too, with a selling price of $1,075,000. You can see the list of the sale prices from highest to lowest of these first examples below. GMC Hummer EV: $2,500,000 Ford Bronco: $1,075,000 Ford Mustang Mach 1: $500,000 Ram 1500 TRX Launch Edition: $410,000 Cadillac CT5-V Blackwing: $265,000 Cadillac CT4-V Blackwing: $165,000 Despite the Hummer going for $2.5 million, it wasn't the most expensive car to cross the block. That honor goes to a 1966 Shelby Cobra 427 Super Snake that was once owned by Carroll Shelby himself. It sold for $5.5 million, the same price it sold for back in 2007. Nearly as pricey as the Hummer was a restored, numbers-matching 1967 Ferrari 275 GTB/4 that went for $2,475,000. Related video: