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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

GMC Syclone pickup returns via Special Vehicle Engineering

The original GMC Syclone was a 1991 mid-size Sonoma pickup turned muscle truck. Its heavily modified 4.3-liter V6 sported a turbocharger, intercooler, and modified internals, raising output to a Corvette-baiting 280 horsepower and 350 pound-feet of torque. The engine was paired with a four-speed automatic, rear-biased all-wheel drive, and four-wheel antilock brakes (the coming thing). With an all-black livery and a lowered ride height, the Syclone looked the business, and backed up those looks with a 0-to-60 time of 4.3 seconds and a 13.4-second quarter-mile, according to contemporary magazine testing. Given all the recent interest in high-performance pickups, it's amazing that GMC hasn't revived the Syclone. But where manufacturers leave an opening, the aftermarket steps in — in this case that's Specialty Vehicle Engineering, which as CNET reports is resurrecting the nameplate for a build of 100 new Syclones, based on the GMC Canyon, which will update the idea a lot more horsepower. The 2019 Syclone takes as its starting point the extended-cab version of the Canyon. The engine is again a V6, this time a 3.6-liter fitted with a supercharger and a custom cat-back exhaust system, upping output to 455 ponies from the stock 306. SVE's Syclone can be had with rear- or all-wheel drive, and it, too, features upgrades to the brakes and chassis. Six-piston front calipers are fitted in place of the standard four-piston units, and the slotted front rotors are upsized from 12.2 inches to 13.6. The suspension is lowered by two inches up front and five inches at the rear, with stiffer traction bars, bushings, dampers, and a heftier rear anti-roll bar. Unlike the original, the modern Syclone can be had in colors other than black — any of the standard Canyon hues are available — but the appearance is customized with rocker-panel extensions, body-color grille and rear bumper, and a composite hood insert. The interior gets embroidered logos and badges, including a numbered plaque on the dash. The price for the Syclone is $39,995 — that's for the package, on top of the cost of the truck. But at least ordering is easy: The Syclone package can be ordered through select GMC dealers.

2014 Chevy Silverado High Country spied wearing trappings of new luxury trim

Spy photographers have spotted the new Chevrolet Silverado High Country and GMC Sierra Denali out on public streets for a little testing. From the looks of things, the Silverado will receive a much-differentiated front fascia along with special badges and those honking 20-inch chrome wheels. Expect to find a more posh interior as well. Likewise, the Sierra Denali will wear a tweaked nose with the familiar Denali bling. The one of the GMC trucks spotted here rolls on 21-inch gunmetal wheels instead of the 20-inch chrome pieces of the High Country.
Word has it both trucks will go on sale after the Texas State Fair this summer. While General Motors hasn't said for certain what we can expect to find under the hood, we'd be surprised to see anything outside of the range of engines found in the standard Silverado and Sierra models. That means buyers should be able to get their hands on the efficient, 23-miles per gallon 5.3-liter V8.