2023 Gmc Yukon At4 on 2040-cars

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GMC confirms Hummer EV will be joined by an electric Sierra, or Sierra-like, pickup

GMC will step into the electric vehicle arena for the first time when it begins building the Hummer EV in 2021. While it's not planning on becoming an electric-only brand, it has more battery-powered models in the pipeline. "There will be an all-electric Sierra pickup, but no timeline yet. But, the plan is to make it electric; this whole electric thing is a moving target," Lynn Thompson, the president of a Buick-GMC-Cadillac dealership in Missouri, told the Detroit Free Press. He said executives revealed those plans during a national dealer meeting. What remains to be seen is whether the truck will be an electric variant of the Sierra as Thompson said, or if it will arrive as a standalone electric truck with Sierra-like dimensions and capabilities. Sister company Chevrolet is also planning to launch an electric pickup in the coming years, and it strongly hinted it will take the second route. Its entry into the segment won't look like a Silverado, and nothing seriously suggests it will be badged as one. It will also be interesting to watch how GMC ensures that the truck doesn't overlap with the Hummer EV, which will exclusively be offered as a four-door pickup with a relatively short cargo box when it arrives in stores as a 2022 model. Our crystal ball tells us the Hummer will be marketed as a more expensive model aimed at weekend adventurers who want to make a statement, while the Sierra-like model will be cheaper and primarily aimed at buyers who merely want a truck, whether they're commuters, contractors, or fleet operators. Chevrolet's entry into the segment will slot beneath these two models. General Motors used this strategy nearly 20 years ago to keep the Hummer H2, the GMC Yukon, and the Chevrolet Tahoe in separate corners of the same room. GMC's electric truck could share powertrain and chassis components with the Hummer EV. It might also be built in the same Hamtramck, Michigan, factory that parent company General Motors is funneling $2.2 billion into. Regardless of the path it takes, GMC is not going all-electric. "[GMC boss] Duncan [Aldred] said we're certainly not going to abandon our internal combustion engine vehicles because that's our core business, and that was good to hear. It's to let people know they're not going down the same road as Cadillac," a dealer who asked to remain anonymous said. Cadillac might go EV-only by 2025, starting with a crossover named Lyriq, and many of its dealers have refused to spend $200,000 on upgrades.

2019 GMC Sierra Denali MultiPro tailgate and CarbonPro bed explained

When the 2019 Chevy Silverado debuted at the Detroit Auto Show in January, GM's Mark Reuss promised that the new 2019 GMC Sierra would have some significantly different styling and features than its corporate sibling. Previously, the Sierra has been little more than a Silverado with new front and rear fascias and some extra chrome inside and out. Well, Reuss was right. In addition to new sheetmetal, the Sierra exclusively gets the slick MultiPro tailgate and CarbonPro carbon-fiber bed box The tailgate really is trick. At the debut, GMC had multiple demonstrations, with engineers walking us through all six different configurations. Like all Sierra tailgates, the MultiPro version uses an aluminum skin to reduce weight. It's easy to tell which tailgate is which, as the MultiPro has a distinct cutout in the middle where it can fold down or extend. It can be used to extend the bed, drop to allow easier access, provide a sort of workbench, or be used as a step to help get into the bed. Yes, there's even a handle. Ford who? The step itself can support up to 375 pounds, 75 pounds more than Ford's similar tailgate step. This tailgate really is unique to the Sierra and is standard on SLT and Denali models. That said, the power-operated tailgate from the Silverado won't be coming to the GMC. Chevy gets its own exclusive, too. The Sierra's other big exclusive is the carbon-fiber reinforced plastic bed box. CFRP replaces steel inside the bed though not on the fenders. The bed uses four pieces; one for the bottom, one in the back and two along the sides. This isn't a CFRP. There is no steel hiding underneath these panels. Just take a peek underneath. The bed is a composite that uses 1-inch carbon-fiber threads, not a weave. Sheets of CFRP are molded and quenched — a process where the plastic coagulates and solidifies, locking in the carbon fiber — in just 60 seconds. That allows GMC's supplier to crank out these much more quickly. The finish looks like black fiberglass, though an engineer said that this wasn't the final production version. The final model will have different textures in order to improve grip and keep things from sliding around. GMC is touting the material's dent and corrosion resistance, though it remains to be seen how well it holds up to cracking. A video at the reveal showed people going after it with hammers and cinder blocks, but in-person demonstrations weren't available.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")