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Hummer EV range listed at 334 miles in MyChevrolet app

Forums of late have been cracking for interesting news, the Hummer Chat forum next in line to keep us intrigued. When member BahamaTodd updated his MyChevrolet app to version 5.7.0, he clicked through to the Energy Assist page and found three GM electric vehicles listed, plus their estimated range figures on a 100% charge. One was the 2022 Chevrolet Bolt, rated for 259 miles, the second was the 2022 Chevy Bolt EUV, rated for 247 miles. The third was an unexpected entry, being the 2022 GMC Hummer EV pickup, listed as able to go 334 miles on a full charge. When BahamaTodd clicked on the Hummer, a map appeared with a dotted line outlining the entire geographical area available to him based on his current location. The figures for both Bolts are the official EPA estimates. The mileage figure for the Hummer is a mystery, as is why it's popped up here in the MyChevrolet app instead of the MyGMC app. The EPA hasn't certified the 2022 Hummer yet, so that's not the source. On the other hand, a little more than a week ago, GM said the Hummer EV could go 350 miles or more based on the automaker's estimates. We assumed GM was referring to the Hummer Edition 1, the sold-out launch model which will be the only trim produced for the 2022 model year, fitted with three electric motors making a combined 1,000 horsepower. The first and safest assumption is that the app data is placeholder information, not intended to be spread on the Internet and dissected. If it does apply to a Hummer EV, it could denote a specific trim or options. The Edition 1 will be available with street tires. It's perfectly reasonable to believe the chunky, 35-inch knobblies that shown in all the press materials could eat up 16 miles or so of range, about a 4.8% loss. Or GM's range estimate could have been meant for one of the future Hummer EV variants, like the slightly less-powerful tri-motor EV3X with 800 hp, the 625-hp dual-motor EV2X, and the base, 625-hp dual-motor EV2. With pre-production of the Edition 1 slated to begin at GM's Factory Zero any day now, answers shouldn't be long in coming.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

No carbon fiber was harmed in the making of new 2015 GMC Sierra Carbon Edition

Carbon fiber is known for its properties of combining amazing strength with extremely low weight, and its frequent use in high performance vehicles gives the material a somewhat aggressive air. GMC is hoping to play on some of that mean reputation with its upcoming trio of Sierra Carbon Editions. However, despite their name, there's no actual carbon making its way onto these trucks (at least in the form of CF). Instead, the special edition is a graphics package with some extra equipment thrown in.
All three specials are based on the 2015 Sierra 1500 and can be ordered in two- or four-wheel drive configuration and with the standard 4.3-liter V6 or optional 5.3-liter V8. Things kick off with the standard Sierra Carbon Edition for $33,075, including destination, available only on the double cab body. Buyers get a black grille, carbon fiber decals on the hood and tailgate and body color trim for the door handles and mirror caps. The edition also adds keyless entry, a 110-volt outlet and LED cargo box lighting.
Buyers wanting just a touch more style can opt for the Carbon 20 Edition on the SLE double cab that gets the same exterior tweaks, plus 20-inch aluminum wheels, and retails for $38,275. Finally, there is the Carbon 22 Edition starting at $42,270 on the SLE in double- or crew cab models. It adds further black 22-inch wheels, tubular side steps, fog lights, keyless start, a universal home remote, dual-zone climate control and 110-volt outlet.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")